Adwords color significance

do the various pastels hold any significance?

[Slud]

Is there any significance to the different AdWords ad background colors?

I'm hoping it has some clever internal significance, like which server(s) the AdWords are coming off of.

[ciml]

I think it just signifies that Google are a cool and fun loving bunch of people.

It also demonstrates that they are young, fresh and vibrant free thinkers who would be very good investments if Google were to IPO.

[hmpphf]

I heard that adwords ads change color because Google have a direct feed from the Favorite Color Poll at the My Little Pony website. The color of adwords ads changes dynamically based on the current results of the poll.

[Digimon]

LOL
Folks, your minds are.....

[RedEyes]

<I heard that adwords ads change color because Google have a direct feed from the Favorite Color Poll at the My Little Pony website. The color of adwords ads changes dynamically based on the current results of the poll. >

It's late there I guess.....;)

[edited by: RedEyes at 12:08 am (utc) on Sep. 26, 2002]

[mivox]

Pink is for girls, blue is for boys, green is for good luck, and I won't say what yellow and orange are for, but I'd be pretty embarassed if my ad came up one of those colors...

[WebStart]

Can we really believe, knowing how smart Google is, that the colors have no significance? On the other hand .... who the xxx@@## knows .... Interesting question, I've wondered about it too.

[jatar_k]

random, random, random

you do realize you are all completely losing your minds.

though mivox is absolutely right

;)

[Dante_Maure]

Pink is for girls, blue is for boys, green is for good luck, and I won't say what yellow and orange are for, but I'd be pretty embarassed if my ad came up one of those colors...

Every time I hit refresh the color changes on my sponsored listing. Can Google's über-algo now tell that I'm a hermaphrodite?!?!

<keeps hitting refresh and buys a lottery ticket when the listing comes up green>

[GoogleGuy]

I'm waiting for someone to jump in and claim that the colors are a conspiracy somehow. ;)

[daubrey]

In traditional print advertising, colors can be significant in the demographics they attract. I attended a seminar in which one of the workshops explained the success rates of various colors used in advertising directed towards specific groups.

For example, neon green seemed to attract males ages 12-24, but was unsuccessful in other categories. Our agency decided to try this color as the background for a car dealership promotion flyer, and the results for this campaign were higher than other flyers. Of course, there were many other factors taken into consideration which makes this comparison difficult to prove (as in most advertising studies).

I don't know whether the effect of color would transfer over to advertising on the web, but it sounds reasonable. Some consolation is found in the randomness of the colors, which gives equal advantage to all.

Alternating the highlight color of the ads could remove any Searcher Bias (ie: imaginary figures: 30% of users will click the red ad 4 times out of ten, while 60% of users may click the blue ad 4 times out of 10; the Searcher doesn't know s/he may have this bias) towards a particular ranking because of its color.

[nutsandbolts]

I was always told - Red is a selling colour. Mind you, my old boss managed to run the company into the ground so I wouldn't take his advice..