Second question: I thought the minimum CTR was 0.5%? I have a lot of campaigns in the .2%-.3% even as low as .1% but they are high volume campaigns none the less and they haven't been disabled ever (few weeks old). Should I worry about them since their CTR is real low even though the clicks are high?
Thanks
Tom
I am wondering if keywords that get disabled, but not for trademark reasons, will they ever make their way make into the rotation? Also what are reasons for keywords being disabled?
Tomld2, first I need to make a distinction between keywords that have been disapproved, and those that have been disabled. They are very different animals:
* Disapproved keywords have been manually disapproved by an actual human being during the review process. Trademarked keywords would fall into this category.
* Disabled keywords have been automatically disabled by an algorithm, because they have not met the minimum performance standard as measured on Google.
Often, you can successfully re-use disabled keywords by first deleting them, then using them again in another Ad Group with an ad that is as targeted and well-written as you can make it. This particular subject has been discussed dozens of times on this Forum in the past, so a site search will bring up lots of info.
Second question: I thought the minimum CTR was 0.5%? I have a lot of campaigns in the .2%-.3% even as low as .1% but they are high volume campaigns none the less and they haven't been disabled ever (few weeks old).
The minimum CTR is actually normalized for position - so if an ad has spent most of it's life in lower positions, it is held to a lower standard than ads in higher positions.
The lower the position, the lower the CTR standard it must meet.
BTW, while we're on the subject of Minimum CTR, please be aware that the standard is not particularly high. For comparison, an average CTR is 2.0%.
And a CTR of 0.5%, looked at from the other end of the telescope, means that 99.5% of the folks who searched on the term and saw the ad did not find it relevant enough to click on.
AWA
Is there some consideration in place if the clicks/impressions are coming from content pages or SE results or do they "supposedly" factor equally?
I'm also wondering how if your keyword position factors in. If keyword 'a' with a .2% clickthrough rate has an avg. position of 1.5 and keyword 'b' has a CTR of 6.6% but it 7.8 in position. Could that be a factor? Are they more strict for lower positioned keywords regards of the CTR rate?
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Also is my campaign is predicted to bring $5000 worth of clicks per day and I set my limit to $1000 per day, but despite that I only ending up spending $600-$800 per day on average, does my limit have a big effect on the number of clicks? If I moved my limi from $1000 to $5000 and made no other changes would I see a signifcant click/impression increase?
Google must put ALOT more into considering for disabling keywords. For example I have a keyword with a .2% clickthrough rate and it's not disabled and getting lots of clicks/impressions.
The minimum standard is normalized for position - the lower the position, the lower the standard. In this case, the keyword is probably in a low position most or all of the time.
I have another keyword (same campaign) with a 6.6% CTR and it was disabled. Go figure.
This means the keyword is doing very well on partner sites, but not well on Google. BTW, when you are looking at stats, be aware of what date range you are set to.
Is there some consideration in place if the clicks/impressions are coming from content pages or SE results or do they "supposedly" factor equally?
The only impressions/click that are measured in terms of disabling, are those that come from Google. This is what is reflected in the 'Status' column of your stats, BTW.
I'm also wondering how if your keyword position factors in. If keyword 'a' with a .2% clickthrough rate has an avg. position of 1.5 and keyword 'b' has a CTR of 6.6% but it 7.8 in position. Could that be a factor? Are they more strict for lower positioned keywords regards of the CTR rate?
Position matters, as mentioned above. And the lower the position, the less strict the standard is.
Also is my campaign is predicted to bring $5000 worth of clicks per day and I set my limit to $1000 per day, but despite that I only ending up spending $600-$800 per day on average, does my limit have a big effect on the number of clicks? If I moved my limi from $1000 to $5000 and made no other changes would I see a signifcant click/impression increase?
Based on what you've described it is likely that your budget is keeping your ads from appearing all the time. This of course means fewer impressions/clicks.
Does Google favor high paying adwords clients? Such as can a client paying google $15,000-$20,000 per month get away with more than a client pay $500 a month?
The same algos apply to all advertisers in exactly the same way, regardless of spend. The purpose behind these algos is to make sure we're showing relevant ads to our users, with relevance being measured by the users: was the ad relevant enough to their search to click on?
AWA
So if I am correct. My ads can get disabled if the CTR is poor on search engines results with no regard to content pages? Meaning if my SE CTR is .2% and my content CTR is .1% my ads would get disabled because of the SE rate NOT the content rate?
So if this is true and I am receiving 80% of my clicks from content pages, it would be best for me to quick advertising on SE pages all together and only advertise on content pages? Since I would lose 20% but would have no issues with getting my keywords disabled. Correct?
So if I understand you correctly, the CTR emphasis is put on SE ads and NOT content ads? Is there any minimum CTR for content ads? If I am running .1%-.2% CTR rates on high volume keywords on content pages my keywords shouldn't get disabled?
Thanks
Tom
So if a campaign setup for both content and search pages has a keyword disabled that disables my ads for both that keywords search page listings AND content page listings, correct?
However, note that you cannot disable Google's site - so you can't have words that appear for content targeting that also don't appear for G searches - the best you can do is put them into different campaigns so you can bid different prices for them.
