I have just started a new ad group and the keyword shows as follows -
status : strong
clicks : 1
Impr : 5
CTR : 20%
Avg. Pos : 15.0
obviously not enough data to be meaningful at this early stage, but what's with the average position?
I know from the other posts that this isn't entirely accurate, but this does seem a long way off - As there are only 8 ads per page if mine is around the 15 mark then how is my ad displayed at all?
Does google do a round robin of the ads with a low max CPC in order to see if they get a decent CTR? or is the avg pos just so unreliable?
Also, does the low number of impressions and the high avg pos imply that it's just not a very popular keyword, or that it is popular but i'm not getting the impressions because my ad is not being shown due to low max CPC?
...obviously not enough data to be meaningful at this early stage, but what's with the average position?I know from the other posts that this isn't entirely accurate, but this does seem a long way off - As there are only 8 ads per page if mine is around the 15 mark then how is my ad displayed at all?
One small but really important point of clarification:
The Average Position is absolutely accurate, because it is (literally) an actual accounting of the average position of your ad, for a given keyword, for all it's appearances, in what ever date range you're currently looking at.
An oversimplified example to make the point:
If your ad showed up four times yesterday, and its actual positions were '3', '4', '6' and '3', then your Avg. Pos. for the day will be 4.0.
This is because 3 + 4 + 6 + 3 = 16, and 16/4 = 4.0
Hope that makes sense.
Most likely, you're thinking of the Traffic Estimator, which simply gives you an estimate of postition. On the other hand, your Average Position is a real statistic, and as such is completely accurate.
Math can't lie, after all. ;)
AWA
