Tom
Late last night google required an ad revision, which I made and since it's been real slow. Is this normal?
tomld2, when you edit your ads, they'll stop showing on all partner sites until reviewed and approved.
This can result in a substantial reduction in traffic, and I'd guess that this is what is happening in your case.
AWA
My question remains, should I Just create new campaigns or will my ads get back into the content pages soon?
Just sit tight, and wait. You won't get content traffic any quicker by making a new account, the new account's ads would have to be approved as well - and that account will be further down in the que than the ones you're currently waiting for to be approved.
I'm losing hope that my campaign will ever get back into the content pages. It has received zero content clicks since friday and I've created 8 new campaigns just today and they've already been approved and in content pages. Should I delete and recreate the ad or change the ad to get it back into the approval queue?
tomld2, we're at a disadvantage here, in that we can't see your account. So really, there is no way for us to know precisely why your ads are not showing on content partner sites.
For a fully informed answer, you may want to contact AdWords Support directly. This is exactly the sort of question they are there to answer.
With all that said, if you've created new campaigns that have been reviewed, then it would be very odd for the older one to not to have been reviewed at the same time.
This certainly suggests that some issue other than approval may be at work. So, I'd first make sure that the campaign is truly opted in for content partners, and if it is, then contact AdWords support.
AWA
It sounds as if you are trying to re-use disabled keywords without deleting them first.
If you wish to re-use a disabled keyword, you must first delete that word, ever single place it occurs in your entire account.
If you don't do this, the keyword will just be disabled again, almost instantly. Why? Because in the eyes of the system, the keyword is still 'active' and still disabled.
AWA
Google's Response
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Google maintains a high standard for the quality of the ads that we run.
In order to monitor advertising quality, AdWords Specialists review all
campaigns after they accrue a certain number of impressions.
According to our records, your campaign reached the impression limit.
However, we have now reviewed your campaign, and it is running on Google.
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I don't fully understand this 'limit'. All my campaigns were always running (or alteast their status said running) except a select few keywords (usually high volume keywords) that were disabled by Google. Can someone explain Google's response and how it related to my keywords being auto-disabled? Are they saying that certain keywords were disabled because they reached an impression limit an editor review was required for them to be re-instated? What is this impression limit? And is it an unavoidable recurring boundary?
Also in response to my previous message regarding why one campaign never made it back into the content pages even after resubmission and other editor approval. I emailed Google and they responded with no explaination, but they enabled them and the content traffic is flowing again. So I guess it doesn't hurt to ask :)
Google suprisingly has very good support, heads and tails above other giants such as FEEbay.
Regards,
Tom
This is one thing tha G still really needs to institute - an autogenerated email that your account is under review and why. So many people spend a lot of time trying to figure out why their ads aren't showing, and calling G customer support and using up their time - and a simple communication by email could save everyone a lot of time.
Are there two limits one being the 100k limit you mention? And is there a review EACH time a campaign reaches this limit?
And when a campaign falls under review, how do I know? Will my campaign status stay active or will they become paused or have any visual notification that I am not receiving new impressions because a review is needed?
Also I am wondering about the inconsistantcies of Adwords traffic. It appears certain random times during the day my clicks will slow considerably. I noticed Adwords wouldn't let me login due to technical problems. Are downtimes common and frequently stop clicks for short periods? Are there any other reasons why my clicks would be streaming furiously and periodically (a few hours) throughout random parts of the day they would signifcantly slow and later pick up? Should I expect these inconstantcies as the norm?
Thanks
Tom
For example say 80% of my clicks are coming from content pages, but the stats only show clicks by keywords for search results. So how do I know the keyword that triggered my content ad?
Also if a keyword is disabled, does that affect the content ads as well? Meaning if the keyword 'cars' is disabled, will my ad stop serving on all content pages that were triggered by the keyword 'cars'? I guess I'm trying to make that connection between my listed keywords and what role they play in launching content ads.
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Regarding AWA's advice to delete keywords in order to reuse previously disabled ones. I tried it and didn't work. They still were auto disabled within minutes. Google responded saying to reuse these keywords I must delete all occurances throughout my entire account (as AWA suggested) but THEN I must create a new ad group for EACH keyword. So it would be only one keyword per ad. They also stated I could try different formats of the words such as exact matching.
For now, though, I wanted to speak to this quote:
Regarding AWA's advice to delete keywords in order to reuse previously disabled ones. I tried it and didn't work. They still were auto disabled within minutes. Google responded saying to reuse these keywords I must delete all occurances throughout my entire account (as AWA suggested) but THEN I must create a new ad group for EACH keyword. So it would be only one keyword per ad. They also stated I could try different formats of the words such as exact matching.
My suggestion was an important first step in a process, but certainly not a guarantee of success in the process. And honestly, you may be fighting a losing battle. There are some keywords that will simply never meet the standard. You may need to make that general keyword more specific in order to be successful.
The process I mentioned above might be called: "trying to make an keyword that is not likely to work, a success." If a keywords is getting disabled time and time again, the message is pretty clear, and it boils down to this: roughly 99.5% of the last 1000 users who have searched on a variation of your keyword, are not finding your ad relevant to their search.
And in line with this, keep in mind that a very general keyword can generate 1000 impressions in the time it took you to read this sentance.
So, really, the trick is not simply to re-use the keyword. It is to make the keyword more relevant to it's ad. And, a critical first step is to delete the keyword everywhere that is disabled in the entire account.
Having done that, then, yes, you will give the keyword it's best possible shot at success by putting it, alone, in it's own ad group - with a very targeted and well written ad. If it is disabled again, then the message is the same: users aren't finding your ad relevant to their search.
My best advice is to let go of keywords that are a constant struggle to keep running, and instead focus on specific and targeted keywords. These will work much better from the word go, and have the added benefit of giving you a more qualified lead.
Also be sure to use negative keywords to your advantage. A list of several hundred negative keywords might help a really general keyword to keep running.
AWA
What I also don't understand is why many of my high volume keywords are bid above $0.25. It makes me wonder that everything is getting disabled. Why would google be so strict on high volume keywords that have proven to not produce acceptable CTR's? Why would they rather opt for no ads then low converting ads?
Are there any adwords guru's or consulting firms that would assist new high volume adwords clients in getting setup with the consistant volume they desire?
My goal is 10,000-50,000 clicks per day and I honestly don't see how that's possible with the setup of adwords.
I should add the product I am advertising, no one will ever search or look for it directly. 99.9999% of people have never heard of it.I would have no trouble getting that volume if my keywords didn't get disabled.
tomld2, you've just given me a lot of insight into your difficulty, with the above posts.
I would have to say that it'll be extremely difficult to get 10,000-50,000 (quality) clicks per day for a product that virtually no one has ever heard of.
If you were a newer advertiser calling in for advice, I probably would have said to try to create a small list (say 20 or so) of the most relevant keywords you could possibly think of, write brilliant ad copy, them monitor, experiment, and build from there. (Of course, my advice might be different if I knew more about the product itself.)
Why would google be so strict on high volume keywords that have proven to not produce acceptable CTR's? Why would they rather opt for no ads then low converting ads?
A very easy question to answer. The goal is to show ads to our users that they find relevant. Why? So that they'll trust the ads and continue to click on them over time. We'd rather turn away your money in the short term, in order to have the long term goal met.
This goal, by the way, is very much to the benefit of advertisers. It is a pretty good thing to have an enormous user base that trusts AdWords ads - instead of ignoring them because they have proven to be meaningless.
Hope that explains the philosophy behind the CTR standard a bit.
AWA
What also baffles me is how any high volume keyword can ever have a long term consistantly high CTR rate for any advertiser.
I truly feel certain words no matter how superb the ad copy, no matter how relevant will never have 0.5% of the people click on them.
You mentioned Google doesnt give special ad contracts to high volume advertisers. How was eBay able to bid for almost every word in the book? You can't tell me they keep a 0.5% CTR with their campaigns.
