Key Words on Landing Pages

[Dink]

I know that several issues impact how often the my sponsored link appears. Key words in the search are a major defining issue. Here is my question...When using landing pages (instead of a home page) as the result of a click through, Do keywords on the landing page (or the homepage) have an effect on the results of the sponsored link?

Thanks

[vibgyor79]

Keywords on the landing page?!? No.

[edit_g]

No, it could be all flash or a big image for all Google cares.

[AdWordsAdvisor]

When using landing pages (instead of a home page) as the result of a click through, Do keywords on the landing page (or the homepage) have an effect on the results of the sponsored link?

To the correct answers already provided by vibgyor79 and edit_g, I'd like to add one thing:

The only way in which the content of your landing page (or home page) is evaluated by AdWords is during the review process that each ad undergoes. The reviewer (a real human, btw, not a robot!) looks at your ad, the keywords that make the ad show, and the site to which the ad links. The reviewer is essentially looking to make sure that the content of the site matches the content of the ad.

But they aren't looking for particular keyword matches on the site.

AWA