Welcome to WebmasterWorld Guest from 54.145.144.101

Forum Moderators: buckworks & eWhisper & skibum

Message Too Old, No Replies

Optimize ad serving for your ads?

More clicks or Less Clicks.

   
1:15 pm on Aug 6, 2004 (gmt 0)

10+ Year Member



Since February, In my campaign settings: "Ad serving for your ads" has been checked in my account.

Has this been bringing me in less clicks or more clicks?

Im thinking it is bringing me more clicks because of showing ads with a higher ctr. Thus the ads will recieve more clicks.

Unchecking "optimize adserving for my ads", will that show more ads at one time than before.

Im thinking I should leave this checked. What do you think?

6:59 am on Aug 7, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Im thinking I should leave this checked. What do you think?

I'd leave it unless I had a spesific problem which I could attribute to it.

7:42 am on Aug 7, 2004 (gmt 0)

WebmasterWorld Administrator anallawalla is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Unchecking it means each of your ads is rotated equally, regardless of CTR. Sometimes I wonder if an aberration could make the non-converting ad get more clicks (say if it were misleading), and the better-converting ad would thus get less exposure. Hence I like to start a campaign with optimising turned off for a few days before judging the ads.
10:13 am on Aug 7, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I do it the other way around. In a new campagn I start with optimization on and make a few ads to see which one works best from a CTR perspective (so the account keeps running).

When I'm sure they all have a decent CTR I turn it off and measure which one has the best results. Best results are for me the best combination of CTR and conversion rates.

In the end none of my campaigns end up with optimization on.

12:54 pm on Aug 7, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



In the early stages of a campaign the optimisation could tell you which has the best CTR, but it might have the worse conversion rate.

We generally leave it off and then review CTR for poor performing creatives to delete. In the majority of cases we only have one ad showing, and A/B test through the backend, at least then your sales results are consistent with the same message.

Gets horribly complicated if you have 20 keywords, 5 ads and 3 landing pages to work out what works best...... and experience of handling campaigns counts a lot for not making mistakes.

12:49 am on Aug 10, 2004 (gmt 0)

WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member



As I read the posts above, a little voice inside my head tells me to make sure everyone knows one important point, which is sometimes misunderstood:

The 'Automatically optimize ad serving for my ads' does nothing at all unless an advertiser has more than one ad in the same Ad Group.

It has no affect at all on different ads in different Ad Groups, or different ads in different campaigns.

Pure and simple, it only affects the way multiple ads in the same Ad Group are rotated.

AWA

12:52 pm on Aug 10, 2004 (gmt 0)

WebmasterWorld Administrator ewhisper is a WebmasterWorld Top Contributor of All Time 10+ Year Member



If you make a new campaign with content match on, I'd suggest turning ad optimization off to begin with.

The tons of impressions you can get from AdSense can muddle your ad CTRs for G/Search stats, and those are the ones for most campaigns that you want to do well. Once you understand how the search vs content CTRs play out, then turning ad optimization on can be very useful.

 

Featured Threads

Hot Threads This Week

Hot Threads This Month