Started experimented with dynamic keyword insertion a few weeks ago. Made a few (as one learns with hindsight) basic mistakes; chopped and changed backup text, let things run for a wee while and adapted where it felt necessary.
End results after (only) around three weeks?
Impressions up...
Ctr up significantly!
Volume of click through's up significantly..!
Previously I was happy-ish at adgroup ctr's of around 0.7% - 1.2%. Now these start at 0.9%, and go on to 1.3%... 2.4%...3.8% and 4.1% presently.
For some reason totally unbeknownst to me, ctr from content targetting is now producing exceptionally good results across a couple of adgroups, bringing significantly better rates than standard Google adclicks. Normally content targetting ctr's would be lurking around the 0.2-3% mark - doing slightly better than nothing, but only just. Again, on a couple of ads content ctr is now up x10 or more above that.
Success is relative and I make no claims that by others standards these are superb results. I appreciate also that it is early days yet and figures will level themselves out over time. However, from my perspective the resultant benefits of applying dynamic keywords has been exactly that - dynamic.
I'm happy...
Syzygy
How are conversions now you changed to dynamic ads?
As trade & technical publishers our main interest in adwords is in driving potential visitors to our magazine sites on the web. What I want - what we need - is higher visitor numbers. Adwords is just one tool in that fight and currently it is proving to be very effective.
[States blatantly obvious] More visitors means we have more to sell to potential advertisers. The websites are the classic second revenue stream from the traditional printed magazines. Additionally a third revenue stream is in increased visitor numbers signing up to our free newletters. The greater the circulation of these, the more ad revenues we generate here too. [/States blatantly obvious]
Syzygy
You may want to track Adwords conversions to subcriptions to your newsmagazine if you don't do this already. Than you have an idea of the value of your visitors.
90% of my customers are not just looking for traffic but conversions (which is fine with us)
90% of my customers are not just looking for traffic but conversions
90% of my business is looking for traffic - quality traffic; traffic = revenue. The more traffic there is the better the revenues. I'm not competing in a supermarket for shelf space...
Everyone uses adwords for their own purpose and, in my case, adwords is working out even better now that I've learnt that bit more. Different strokes for different folks (as Alvin Cash said in the early 60's).
To reiterate the point and purpose of the post - adwords is working incredibly well for this business... I've learnt how to use adwords for the benefit of the business I'm in - it does work.
Syzygy
To reiterate the point and purpose of the post - adwords is working incredibly well for this business... I've learnt how to use adwords for the benefit of the business I'm in - it does work.
Are you trying to get my weekend off to a good start or something, Syzygy?
:) AWA
