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I understand that some of these folks are paying $8 per click!
Is there some system in place by Google to prevent such abuse?!
But i remember seeing our adword on a Google SERP page once, and i clicked through to it to check it. Then I backed back to the Google page and it reloaded, but this time our ad wasnt there!
Just one small instance, but it could suggest one way Google is guarding against this. Im sure they have many ways they check for multiple clicks from one IP also. But interesting question. It would be nice to know of what security that have in place.
Adwords do have methods to detect false clicks but I don't think they are very good. That said probably stops the average competitor.
And since you have only one large ISP here, you don't want to do any group-B blocking, otherwise you screw over a lot of people who could be potential "clickers".
joined:June 28, 2002
as any good PPC consultant such as Mike Mackin or Webdiversity would tell you:
If this is how they are trying to beat the competition, then they are NOT very clever.
leave the fraudulent clickers clicking, whilst the real players are out there making money.
I found out that nearly all of them spend atleast one hour in the morning clicking on their competitors adwords so their competitors will pay for each click!
In a way they are helping the competitor get better results and pay less per click. The way AdWords works, the higher the CTR, the better positioning you get. Am I wrong?
On my SERP I am getting about 1-2 inqueries a day and makign deals. Being on page one on google for a major SEO is great.
All best - no edit
I quit the PPC thing long ago. I ran some tests on my own account on both of the top two PPCs and it was clear that it's far too easy to click on competitors. For example, I picked a keyword that is never searched and clicked it 25 times a day for three days in a row. I repeated the test on both PPC's and on one additional keyword. The system is flawed. In many cases, you'd be better off investing your money in a 21 game on a gambling site (darkly funny but dangerously true).
I'm patiently waiting for a new model. Paying by the month would be my suggestion. Competition is just as fierce, but cheating is virtually impossible.
I think this PPC is a total waste of my time and the same for others in our sector; we all know to well how the net works and how this will never work for us.
I think I will add a story about my feelings on this soon to my site as I think many are on a big ride.
In all honesty.
Also important to note that it involves a major financial pre-commitment. Adwords provides a way for niche publishers to advertise, and for us, it is working, with Adwords clicks providing more motivated buyers than "normal listings" and at a good ROI. (until they raise their minimums!)
If you are tracking your adwords clicks and conversions, and know the ROI yourself, the amount of people fraudently clicking is factored in and becomes irrelevant.
Fruadulent clisking is the key problem for all PPC. I would think google have resources at least as good as any other PPC merchant for dealing with it now, and moreso in the future. But as i said, if you are tracking and doing you accounting well, its irrelevant. Its your ROI compared to other methods that is the key.
As I said PPC is a waste, there is no logical way for this unless all your PPC are .05 or less, if they are they are prob. not so competitive.
With my PPC rates at 5-7.00 US Dollaroes no way I will put up with freud at all.
I make plenty with top page positions with plenty of midnight oil, I mean serious midnight oil! It pays!
Forget AdWords and Overture if you are a serious ROI type, place your money in SEO work not PPC, ROI is a million times better and all my clients are very happy! This is for sure... I can't keep up on my end to much work.
All best to the rest!
With rates even at $2 per click, I got burned badly. I was successful for over 2 years on ROI, and then it suddenly went in the dumpster... very clearly and very dramatically. I had to pause my ads or go broke.
But one not so competitive phrase did not suffer this click fraud and I still am using it today. Not many returns, but the ROI is right where it always was.
I would love to do premium listings, and I have the budget, but I can't crack into it (all positions are sold).
So in your logs what appears to be different users visiting your site or clicking on your ads can actually be one AOL user.
PPC don't seem to be that well set up to deal with this.
joined:Jan 27, 2003
This is technically incorrect.
Although AOL (and other proxies) do assign multiple IPs to one visitor they can only ever assign one per aspect of a web page (e.g. a frame or an image) so when an AOL user clicks once on your ad, it shows up as one visit. i.e. only one IP can request the url that shows up as a clicthrough at a time.
The major problem with proxies like AOL is they artifically inflate visitor numbers from log analyser/trackers that count visitor based on IPs. But the multiple IPs would kick in once they hit your site, NOT when the user clicks on a PPC ad.
Overture, Google et al DO have systems in place to prevent fraudulent clicks, but they are obviously less than forthcoming about exactly how, because if they say how they do it, people will find more ways around it.
I'm not saying that fraudulent clicks isn't an issue, just that the PPC companies do appreciate the importance of it.