I've just set up an account and started 2 campaigns as i cannot set up country specific adgroups within a single campaign.
To give a picture, I have a very generic European 'widget' but not as generic in US + Rest of the world so I done the following:
CAMPAIGN 1
Set up a country specific campaign that shows only in US, Canada, South America and Australia, with a good listing of negatives
widget
-negative word1
-negative word2
-negative word3
...etc
CAMPAIGN 2
Non-specific country campaign thats is formatted as follows:
[widget + keyword1]
[widget + keyword2]
[widget + keyword3]
...etc
-negative word1
-negative word2
-negative word3
...etc
The problem is I'm UK based and when I look on google.com and do a simple search for 'widget' CAMPAIGN 1 is dispayed, when it should be only dispayed to US, Canada South American and AUS countries?
Any thoughts?
So if you use [google.co.uk...] for the search UK targeted adwords will show up but they won't if you use www.google.com.