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Adwords Campaign Settings

     
2:00 pm on Feb 3, 2003 (gmt 0)

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To date I've always used "All Languages" and "All Countries" for ad delivery. However, with my max cost now almost $1 for certain keywords I feel I should discriminate where the ads appear. What do most people do who limit the countries; do they first of all select the lot and then manually remove those countries they don't want to see the ad? Or, do they manually select the countries they wish to show the ad to? Not a lot of difference I know but I currently have about 4/5 countries who click a lot and don't buy anything and am undecided as to whether to simply deselect them, or click those countries who buy from us (probably about 10). 85% on the list neither click nor buy .... but they might in the future.

Also, can (and does) Google identify everyone by country? Can they really differentiate between people from Equatorial Guinea and Burkino Faso and therefore show Adwords accordingly?

2:13 pm on Feb 3, 2003 (gmt 0)

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Location targeting is based on the IP (Internet Protocol) address of the searcher. This technique allows us to determine the searcher's country with close to 99% accuracy.

[adwords.google.com...]

8:10 pm on Feb 3, 2003 (gmt 0)

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Since the majority of our products are somewhat large or heavy, on the Adwords keyed for those we use only Canada and USA, and English.
3:35 am on Feb 4, 2003 (gmt 0)

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We started the same way.All countries all languages. We got lots of fake orders.

Now we use English Only.

Expensive products target: USA, Canada, England, Australia, New Zealand, Japan, Spain. We are based in the USA so I would say 90% of our sales are USA.

Low Margin Products: USA, Canada, Mexico