Do you put up new ads and try new keywords every day for the first week or two, or do you let things go for some period of time without changing the variables?
I do some light testing with low budgets before launch.
Then I'll give the adgroup I come up with a reasonable time to show a good return (keep in mind that I've already tested creative and cpc at this point). If it doesn't work after, say, three days (varies by the type of campaign, time of week, time of year) - I'll mess around, get a colleague to have a look, and give it another few days.
Check out "The Blind Watchmaker" by Richard Dawkins.
Neil.
How much tinkering around do you like to do with a new campaign? Do you put up new ads and try new keywords every day for the first week or two, or do you let things go for some period of time without changing the variables?
In an overview, I think it is safe to say that:
* Advertisers that are entirely new to CPC in general, and AdWords in particular, will need to do a lot of tinkering, day to day, until the AdWords program and it's nuances are understood from experience. Day to day experimenting - then monitoring the results - is the ticket here in my opinion. Along with learning daily from this Forum, of course.
* CPC advertisers who have experience with other programs such as O's will still need to tinker, until the differences between O and AdWords are understood from experience. And there are some important differences.
* AdWords advertisers with tons of experience can create nicely optimized accounts from the outset - but almost always tinker from time to time, because things don't stay the same for long - due to seasonal trends, new product launches, competing product launches, more or fewer competitors, and on, and on, and on, and...
IMO, if CPC advertising is important to your bottom line, then expect to tinker to get the best results. And if you come to enjoy it, then so much the better!
I'd even bet that a lot of folks on this Forum really love the tinkering aspect - seeing it as a fun and profitable challenge.
Just my $0.02.
AWA
Broad match is getting WAY too many impressions and bad CTR
Phrase match is doing better with .06% CTR
[exact match] is getting nothing...
Question:
If I delete the broad match AND the exact match...will that adversly affect the phrase match?
Seems like when I get to "tinker'n" my sales stop!
Thanks,
shelbeesmom
