This may be a simple question to many but I could not find the answer on Google Adwords support section but are misspells, plurals, capitalizations, apostrophes, etc... considered unique keywords in Adwords?
For example, should I submit all of the keywords below separately or does Google know what I mean with keyword #1 and will show my ad with others regardless, thus not necessary to submit 2-5:
1. gourmet restaurant
2. gourmet restaurants (plural)
3. gourmet restaurant's (apostrophe)
4. Gourmet Restaurants (capitalization)
5. gourment restarants (misspelled)
thanks in advance ;)
keep us posted if you get time on this again
thanks
Does AOL try and correct misspells?
(I haven't seen AOL in 5 years .. .)
To maximize the likelihood that your ads will appear on variations of your keywords (including plurals, misspellings, etc.), we recommend that you add these variations to your keyword list.Please know, also, that we are currently using a system known as expanded matching. That is, the Google AdWords system automatically runs your ads on highly relevant keywords, including synonyms, related phrases, and plurals, even if they aren't in your keyword lists. For example, if you're currently running ads on the keyword web hosting, expanded matching may identify the keyword website hosting for you. The expanded matches will change over time as we learn more about which new keywords best suit the true meaning of your ads.
Again, please note that adding specific variations of your keywords to your keyword list will increase the chances of your ads appearing on these keyword.
Expanded matching only applies to your broad-matched keywords. This feature doesn't affect keywords you've specified as phrase matches (keywords surrounded by double quotation marks) or exact matches (keywords surrounded by [] brackets). Also, expanded-match terms aren't included in our calculations for your minimum CTR requirement; therefore, they don't affect your ad's rank.
For more information about how our keyword matching options work, visit:
[adwords.google.com...]
To maximize the likelihood that your ads will appear on variations of your keywords (including plurals, misspellings, etc.), we recommend that you add these variations to your keyword list.
And here's a freebee for those targetting technical people and SEO's - there's nobody advertising on google under 'red widgets' :).
Were you able to corner the right folks for some answers?
Please know, also, that we are currently using a system known as expanded matching.
currently
?
Should I get my hopes up?
Just a friendly bump reminder for AWA :)
Heheh. I recall this thread as being one that made my head spin, especially when it evolved into discussing truly 'corner case' keywords such as:
custom widget
custo'm widget
custom widget'
cu/stom widget
custom wi?dget
So, eWhisper, I have a favor to ask. Before I try to get more information and respond, perhaps I could ask you to frame the specific questions you have. I'd really appreciate it. ;)
AWA
This may be a simple question to many but I could not find the answer on Google Adwords support section but are misspells, plurals, capitalizations, apostrophes, etc... considered unique keywords in Adwords?
At what point in time, are words considered 'different' as far as broad matching and phrase matching go?
Is resturants and resturant the same keyword for broadmatching? i.e. What derivations of a word does broadmatching consider the same?
Would resturant's be a different keyword than resturants and resturants' (in other words, how does the G system handle punctuation marks within a word?).
Also, at what point in time does one word become a second word. i.e. Does a space mean it's a second word, or would 'resturant's' be considred 'resturant s' for matching purposes?
To sum it up, could you answer the first post (and apply it to both broad and phrase/exact matching) and then how G handles punctuation marks?
