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I'll get you started with this simple tip: every negative keyword goes on its own line by itself and can only affect the entire ad
here was my learning curve, make sure you ignore the incorrect eariler examples in the messages and only follow
the more enlightend ones at the bottom of the thread: [webmasterworld.com...]
So just to make sure I get it:
The negative words should go on a separate line and affect the whole ad group. Right?
will display your add for any queries that have tiger in it EXCEPT those queries that also include BOTH words - I'm a
I havent tested the "" or  alternatives. (didnt want to tempt fate!
We use it mainly to get rid of those pesky research student types -
- what is
-how do I
-compare and contrast (typical essay question!)
Im pretty sure that it works for us, but interested in hearing other experiences -especially using "blah".
does NOT WORK. Don't even try to do it.
I was trying to exclude the word widgets when it was used by itself for a search
since [widgets] means show the ad for just the word widgets by itself.
You'd think they would allow expressions like that but they don't.
And worse, it won't warn you of an invalid entry, it just thinks you are trying to exclude
the phrase brackets and all (brackets which you can't use on google)