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Creating dynamic titles

     
3:44 am on Jun 20, 2004 (gmt 0)

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In a recent post by edit_g, he mentioned using dynamic titles.

Dynamic titles are easy, they don't cost anything and they usually have a good effect on CTR and conversion rates. The phrase that the searcher uses in their search will come up as the the title of your AdWord. This saves you having to create an individual ad for each keyword and means that your ad will be more targeted. In the title field of your ad simply put {keyword:your backup title here}. The backup title is in case the search phrase is too long for the title field or if AdWords can't display the search for some other reason.

In the example he gives, there are brackets surrounding the keyword and the backup title, does that mean you input it exactly like that? {womens widgets:Feel better about widgets}

What if you want to use Exact Matching? Would that be: {[womens widgets]:Feel better about widgets}?

I'd appreciate any help on this.

Thanks,
Cade

5:23 am on June 20, 2004 (gmt 0)

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No, the syntax is always {KeyWord:Some Default Title}

Then if your keyword list includes [women's widgets] and that's what a user types, the ad will be titled Women's Widgets.

If the keyword was "men's widgets" (phrase), but the user typed "very hairy handsome men's widgets" then the title would read Some Default Title.

The use of keyword: or Keyword: or KeyWord determines whether there are any Capital letters in the headline, e.g.

women's widgets
Women's widgets
Women's Widgets

respectively.

You could get away with:

{KeyWord} Some Text

only if none of your keywords plus " Some Text" exceeded 25 characters and didn't have any typos.

5:34 am on June 20, 2004 (gmt 0)

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If your keyword was 'red widget', this is how the dynamic insertion would display:

{Keyword:Some text} shows as: Red widget
{KeyWord:Some text} shows as: Red Widget
{KEYWORD:Some text} shows as: RED WIDGET

3:33 pm on June 20, 2004 (gmt 0)

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{KEYWORD:Some text} shows as: RED WIDGET

But aren't all-caps not allowed in an headline?

3:44 pm on June 20, 2004 (gmt 0)

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Hey,

I wouldn't do all caps... That will surely get your ad suspended.

All the Best,

C.K.

6:17 pm on June 20, 2004 (gmt 0)

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But aren't all-caps not allowed in an headline?

Most likely it'll get you disallowed.
There are a few select times when you could do it.

One example would be
{KEYWORD:PPC} Tracking Software
and bid on: PPC, ROI

Don't think the ad would do well, but in this case, it should be approved.

There is one improvement I'd like to see with dynamic insertion. A backup so the ad displays the spelling exactly as it is in your keyword list. This would let you correct things like ROI, PA, NJ, USA, etc where they loook odd in dynamic insertion.

 

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