Exact Match and Broad Matches

[Bubzeebub]

If I use both a broad match and exact match wouldn't the broad match hits cannabilize the exact match hits?

For example, if I have an exact bid for 'aluminum baseball bats' and have a broad match bid for those same words would I get billed twice when someone types in those keywords?

[marek]

More specific match takes precedence. If you have the following keyword list:

[blue widgets]
"blue widgets"
blue widgets

then the query blue widgets matches the first one, query small blue widgets the second one and the query red widgets in a blue box the third one.

[eWhisper]

Post 10 & 11 go over the specifics of what happens when you have multiple keywords that qualify for a search:

[webmasterworld.com...]

[cjshu]

But what if blue widgets is searched? Would that be 3 impressions or just 1 on the exact match.

CJ

[eWhisper]

Only the keyword that triggered that ad is counted as an impression. One impression per search.