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Geo-targeting adwords - is it IP tbased?

     
1:38 pm on Jan 29, 2003 (gmt 0)

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Adwords can be targeted at users from languages and at users from countries.
The first is done via the interface language setting.
Targeting countries clearly cannot be done via language settings. Is it IP targeting?
1:52 pm on Jan 29, 2003 (gmt 0)

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I guess so. Because I use Anonymizer to look at US Google ads. Anonymizer is probably able to do that by hiding my IP address.
1:53 pm on Jan 29, 2003 (gmt 0)

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>Is it IP targeting?

I think it is.
Some time ago oilman & I found an error in Canada. We reported it and were told that it would take a few weeks to have their database vendor fix it.

1:54 pm on Jan 29, 2003 (gmt 0)

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How does Google determine a searcher's location?
Location targeting is based on the IP (Internet Protocol) address of the searcher. This technique allows us to determine the searcher's country with close to 99% accuracy.

[adwords.google.com...]

1:55 pm on Jan 29, 2003 (gmt 0)

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OK thanks.
2:24 pm on Jan 29, 2003 (gmt 0)

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It's not always done by IP, but it seems to most of the time.

How do I know this? I created some campaigns targeted at French surfers only. Just to try my luck, I went to Google.Fr and searched for the keywords in question.. and they came up even though I'm in the UK and use a UK ISP. Simply going to Google.Fr meant I could see the French ads.

So, yeah, IP might be a major factor, but going to Google.fr allowed me to see my France-only ads. One imagines, however, that truly French sufers will see my France-only ads on whatever Google they use.

6:30 pm on Jan 29, 2003 (gmt 0)

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>I went to Google.Fr
Interesting. Now Google has a rather annoying habit of redirecting users to where they think the user belongs, aka delivering pages dependent on who requests them.
So you should probably been redirected to UK Google anyway.
This redirecting is far from being perfect, using different Google's a lot can confuse them royally as to where they think you belong.
So it would interesting to know if using a local Google overrides the preset IP-based localization.
6:57 pm on Jan 29, 2003 (gmt 0)

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So it would interesting to know if using a local Google overrides the preset IP-based localization.

Yes. Local Google does override the IP address.

Do this test - I am assuming that you are from the US.

Goto Google.com and type in a keyword used by advertisers that is NOT international. For example, any keyword used by credit card advertisers. That's because an US based credit card advertiser will not be interested in traffic from other countries.

Open a new browser window and goto Google.co.uk and type in the same keyword. You will see completely different adwords ads, some of them will even insert UK into the title of the ad.

7:47 pm on Jan 29, 2003 (gmt 0)

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> So you should probably been redirected to
> UK Google anyway.

Ah, but the plot gets even thicker than that!

I mostly use the Google Toolbar, but sometimes I go to Google.com anyway. When I go to Google.com, I get all the regular .com stuff, and not the UK screen. There's no option to select UK sites, like on the UK version, and no redirection (as opposed to what happens to, say, Belgian surfers who always get redirected to google.be).

BUT.. I don't get any of the US holiday pics. I know this because someone on IRC told me to go and look at the MLK holiday logo on Google, and I went along, refreshed several times, and it didn't come up.

So, Google is screening in some ways, but they don't actually redirect UK users specifically to the UK site.

2:48 am on Feb 1, 2003 (gmt 0)

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BUT.. I don't get any of the US holiday pics. I know this because someone on IRC told me to go and look at the MLK holiday logo on Google, and I went along, refreshed several times, and it didn't come up.

Could this not be something to do with data centers/centres updating?