Logged in after work, had only 20 or so clicks at 19 bucks and even the impression count was 1/2 of what it used to be.
?
Anyone see something like this before.
The Campaign Summary page is updated first, and the individual campaign and Ad Groups pages are updated later. For this reason, they won't match during the current day.
However, if you look at days in the past, you will see that they have fully updated and do match.
BTW, it is recognized that this is less than ideal, and work is underway to improve it.
Another thought about sudden decreases in impressions/clicks: In my experience, the leading cause of this is editorial or URL changes to ads, which brings them down from partner sites until reviewed and approved.
Other leading causes:
* Ads disapproved
* Keywords disabled or disapproved
* Credit card declined at most recent billing attempt
* Advertiser set End Date has been reached
* Daily Budget set lower than Maximum CPC
* Increased competion resulting in lower postion, and ads not going to partner sites
AWA
Is it gone a lot sooner these days, or am I just slowing down?
;) AWA
We haven't yet received a reply back though from customer service so I can't report as to what the specific reason was, but AWA I appreciate the suggestions. It seems more then a coincidence that 23 campaigns could have problems at the same time. But anything can happen and during the entire time we've been using adwords we've never had a problem before so I'm definitely giving you guys the benefit of the doubt with this one!
I'm sure customer service will reply shortly with some tips on how to keep this from occurring again, as that is pretty much our goal at this point.
Again thanks for the reply and keep up the great work!
Apparently we had reached an "impression limit" and our campaign was shut down while a manual review was done and then reactivated, just like whats happened to other WebmasterWorld members: [webmasterworld.com ], [webmasterworld.com ], [webmasterworld.com ], [webmasterworld.com ].
AWA, can you comment on these impression limit reviews? I understand why it takes so long to go through ads manually, but why can't they just leave the ads running during the review? I suppose maybe they are trying to protect us from fraudulent clicks?
I don't remember reading this anywhere in the google adwords support pages, maybe I missed it? Wish there was some warning when this will happen and wish there were a way to tell when it was going to happen. But then I suppose people could just change their ads in advance of the review... if anything just don't shut our ads off :).
Ahh well, they are back on and thats all that matters. Anyone else have this happen to them?
Anyone have this happen to them? Any explanation for having to take the ads offline for so many days?
We'll see what happens next time. For those that have had this happen to them how long were your adwords out of commission? I reviewed the threads I quoted earlier and it seemed that it took anywhere from 24-72 hours, but I never saw any specific time mentioned. For us it was about 48 hours.
48 hours is all? that seems not only reasonable but commendable on the part of Google.
I have to disagree. For this type of review, why does your account need to be deactivated at all? Seems they could review it while it was still active, and if they found a problem, then they could contact you, and if they didn't, then it didn't matter, and you showed impressions the entire time.
Well I was commenting on the 48 hours part. Not necessarily on the need to suspend. The need to suspend is up to them it is their business and I am sure they want to minimize financial risk.
However, considering *how many* accounts there are (I am sure) a manual *anything* on that scale in 48 hours is (I'll say again) commendable.
AWA, can you comment on these impression limit reviews? I understand why it takes so long to go through ads manually, but why can't they just leave the ads running during the review? I suppose maybe they are trying to protect us from fraudulent clicks?
Yes, I can add a few details to this discussion, although I can't say much more than what appears below:
First, the overarching goal of reviewing ads that hit an 'impression limit' is to protect the quality of the user experience. (Here I am speaking of very large number of folks that search on Google, rather than our advertisers.) In other words, we want to make sure that those searching on Google are seeing appropriate and relevant ads. Why? Well, our reputation means a lot to us - and we also want our users to trust the ads so they'll continue to click on them.
Now, you can probably imagine that there is a certain amount of risk involved in showing ads before they are reviewed. Yet we take this risk in order to get you guys and gals running ASAP. So your ads start running almost immediately, and then, as quickly as possible, they are reviewed. Turnaround time depends on volume, of course.
However, there is a limit to the amount of risk that we (or anyone for that matter) will take. We make every effort to review ads before they hit an 'impression limit'. However, if the ads accrue impressions very quickly, then this is not always possible. So, once the limit is hit, the ads stop showing until a review can take place - again, in order to protect the quality of our user experience.
Of course, we make every effort to have that review happen as quickly as possible, as dependent on volume of new and edited ads to review.
Hope that clears it up. And btw, nyet, thanks for your kind words regarding turnaround time. We really do our best. It is, afterall, to everyone's benefit to have your ads running as quickly as possible, no? ;)
AWA
So your ads start running almost immediately, and then, as quickly as possible, they are reviewed. Turnaround time depends on volume, of course.
Thanks for the clarification AWA. However, I'm running into more and more times when the account is paused pending review.
These reviews aren't always for new accounts, they are for established accounts when the keywords haven't changed, aren't of a sensitive nature, etc. It seems that these types of reveiws don't need to have accounts paused pending further review, as the review could be done on the account so it still served impressions. Some of these reviews have taken more than a week to complete (and others around 2-3 days, unless a weekend is involved, then its 4-5), and they weren't resolved until a few emails and phone calls were made. In the end, nothing changed, the account was fine, and then it was up and running again.
When this happens, Google does not send out a mail saying the account is pending review, it's just won't serve impressions. This leads to confusion as to whats happening, and of course, leads to emails/phone calls w/ Google which take up time for both parties, when a simple email explaining why could have solved the entire situation. And when the accounts are reactivated, again, an email is not sent saying the account is active again, unless a support request was opened, and even then, an email isn't always sent - its not until I log into the account that I can see its once again serving impressions.
It seems there could be a smoother system in place for how reviews are done, and letting the advertiser know that the account was paused on purpose, and when its been reactivated.
It seems there could be a smoother system in place for how reviews are done, and letting the advertiser know that the account was paused on purpose, and when its been reactivated.
Point well taken, eWhisper, and I'll pass your comment on to the right folks.
AWA
However I wholeheartedly agree with eWhisper's comments, couldn't have put it better myself, and I am pleased to see that you are taking them to the right people :). I think its very important to let the advertiser know, as soon as possible, that their adwords have been shut down while a standard review takes place.
Keep up the great work, hopefully this will save some heartache for others in the future.
