When planning a new campaign for a site (your own or a clients) how high up the planning ladder is Adwords:
1, HIGHEST
2, Very High
3, So So
4, Low
5, Last Resort
The reason I ask is that my most lucrative business was built on Google paid listings back in 2001/2002, but sadly the world has moved on since then, and always nice to see where the loyalties are.
for me its between 1 and 2
Shak
if google had no competition then would be '1' but fortunately there is some ppc competition, especially in the US. further, everyday there are more sites advertising so in most cases a new (any) campaign has to become more diversified and can not rely only on adwords.
adwords is the aging king while 'campaign diversification' is the maturing prince.
For campaign rollout - 2.
Longer term, 2 or 3, depending. (every answer around here comes down to "it depends".) Depends on competition, profitability of word, effectiveness of site at converting, etc.)
Company website: 1.5-3
Merchant website: 1.5
Affiliate website: 2-4
Info based website: 4-5
1.5 means its tied for the top spot.
ebay's #1 for me.
when is there going to be a forum on WW for ebay?
it's the best marketing tool i've ever run into!
Zack (not Shak)
Usually it's the highest, but not always. However, in general, if the client isn't viable for Adwords, the client doesn't have a viable business.
Kind of sorry to see that it has slowed down...
(...AWA said quietly, hinting broadly.) ;)
AWA
I'm starting to loose money on adwords in many cases because of the lag in reporting.
What especially gets me is when i'm trying out a new campaign with new keywords and i get the warnings about not getting a high enough CTR and sometimes muiltiple 5.00 charges long before i actually see the results update and find out what keywords were poorly performaing.
Nuisence - yes, but getting worse day by day
Was at one point very profitable - now much less so.
A lot of money that was poorly spent on CPM banners ads seems to now be going into CPC bidding wars.
Could also be due to being in a market thats grown much more competitive over the last 18 months.
damn market efficiencies...
It's our principle revenue generator.
Over comes in at a distant 2 due mainly to it's lack of (or limited) negative keywords.
The reason I ask is that my most lucrative business was built on Google paid listings back in 2001/2002,...
What is your most lucrative business theese days then shak?
I'll be passing this feedback on later in the evening.
AWA
Adwords is still solid, but slipping, ever since extended broad match and adsense came on the scene the landscape became different.
Between 2 and 3 for us generally. The countries and vertical sector also figure prominently in decision making.
Between 2 & 3.
Syzygy
Surely not.
Adwords is still solid, but slipping, ever since extended broad match and adsense came on the scene the landscape became different.Between 2 and 3 for us generally. The countries and vertical sector also figure prominently in decision making.
I don't mean to hijack Shak's thread, but I'm curious. What would the top three things be, to improve the value of AdWords in your marketing mix?
Shak, feel free to delete if this doesn't seem appropriate. Thanks
AWA
What is your most lucrative business theese days then shak?
selling Google adword vouchers on e-bay, $200 for a $300 voucher.
I don't mean to hijack Shak's thread, but I'm curious. What would the top three things be, to improve the value of AdWords in your marketing mix?
y not get a separate thread going on that then ...
[webmasterworld.com...]
I'd never delete your post AWA, you may stop my Google party invites ;)
Shak
y not get a sepearate thread going on that then ...
What a concept!
Funny, but I've always shied away from starting my own thread. It seems so, uhhm, forward for a visitor.
But heck, the above sounds like permission to me. And I have been here for almost a year. So maybe I will...
I'd never delete your post AWA, you may stop my Google party invites ;)
Never, Shak, never.
AWA
AWA: What would the top three things be, to improve the value of AdWords in your marketing mix?
1. way to disable 'extended broad match'
Back in the day the keyword blue sprockets would match for "sprockets that are blue" but not "toad the wet sprocket"
I know I can put in "blue sprockets" and "sprockets that are blue" manually - but I shouldn't have to imagine every possible combo just avoid having google run wild with what my keywords might match up to.
2. proper way to bid on content targeting seperately
3. way to switch which conversion type is displayed by default on the main adwords screen. This would be way more efficient than running a "report" - which times-out about 50% of the time.
