Publisher: Ads to flow naturally with site.
Advertiser: Look like an ad.
Publisher: Display 'theme' for pages Google can't target correctly.
Advertiser: Ads are very specific to page content.
Publisher: Choose what ads appear on my site.
Advertiser: Choose what sites my ads appear on.
Publisher: Several ads on a page.
Advertiser: Just my ad on a page.
Publisher: More content targeting advertisers.
Advertiser: More converting publishers.
Publisher: Faster stat reporting.
Advertiser: Faster stat reporting.
Publisher: More channels.
Advertiser: More campaigns.
Publisher: Make money on ads.
Advertiser: Spend money on ads.
Publisher: Display ads relevant to page.
Advertiser:Display ads relevant to page.
Publisher: High click through rate.
Advertiser: High conversion rate.
Publisher: Ads to look like ads.
Advertiser: Ads to look like endorsements.
Publisher: Get paid per impression
Advertiser: Pay per conversion.
That's the perfect solution! Who could complain about that?
I hope AWA takes this suggestion back with the weekly roundup.
Publisher: Get paid per impression
Advertiser: Pay per conversion.
But conversion tracking must be in place to do that, or else it's just hocus-pocus.
Please have a look at my posts on the subject:
[webmasterworld.com...]
msg #30
[webmasterworld.com...]
msg #13
Shak
"Smart pricing" can't be very smart without some measure of effectiveness in place at the advertiser's pages.Currently, in absense of conversion data, Google's "smart pricing" seems to give the benefit of the doubt to the advertiser.
So, looking at my logs, a visitor from United Arab Emirates on a page about oil refinery, clicks on an ad of Shell on improving refinery plant performace and on another ad on oil pipe hangers and supports. And those clicks earn a few cents.
I think that for advertisers who don't use conversion tracking, the benefit of the doubt should be given to publishers.
in your case and all similar cases, the "benefit of the doubt" in calculating EPC discount should be given to the publisher and you should pay a normal EPC, not a heavily discounted one.
If this "smart pricing" doesn't get smarter real soon, I think there is a risk that most of the "content sites" left running Adsense will be "Web spam sites" with the ads in the centre of the page disguised as content, or hidden among the navigation links so a visitor can hit them by chance.
I thought the whole 'pay per conversion' thing was a joke.
It is interesting how advertisers and publishers have this natural tension.
At the end of the day, though, the power is in the hands of the advertiser. Without advertisers, there is no product to advertise. Without publishers, well, then the world will be a much better place!
Google will just send SERP traffic straight to us instead of through that web spam..
I am, of course, just kidding.
The closer you get to a 5 way winning scenario the better.
The winners need to be :
end user
publisher
advertiser
supplier
agency (where used)
Depending on certain factors we generally see 2-3 winners, seldom 4 and never 5.
Interesting posts, and good stuff to think about. Thanks to all.
AWA
