Do you think Pay-Per-Click advertising is like TV Advertising?

Just a thought

[brucec]

I had to share this thought with you all. Although this may be simple to you experienced PPC ad people, maybe some of the newbies will enjoy this. Even though I understand all the terminology, some times I get a headache trying to sort it out when I am under a deadline for my boss.

Pay-Per-Click (or Google Adwords) as related to Television Advertising (or any broadcast marketing):

Ad Campaign = Group of ads for one specific Product or Service

Ad Group = The Actual Television Commercial

Keywords = TV Channels or Radio Stations

what do you think?

[eWhisper]

I think it would be closer to content match advertising.

Keywords = website with user demographics looking for your general keyword theme = tv station w/ show thats your target demographic.

[beren]

One key difference is that users have to take an action (click) to see your PPC ad, while the TV ad just comes on between portions of the entertainment program. So it somewhat more interactive.

Also, PPC advertising doesn't have an equivalent of Nielsen or Arbitron ratings (independent auditing services). The "audience" size is determined by Google (or Overture or whoever) with the possibility for confirmation by the advertiser with log analysis.

[shorebreak]

Once TV, IP and internet devices converge, TV ads will be targeted down to the individual viewer level, and ads will be PPC-based. This will take 5-10 years, but will happen.

[hobbnet]

TV ads and PPC is totally different in my opinion becuase of the reason already stated (the user is actively clicking/searching to find something whereas TV commercials are seen more passively)

I'd assume having a 1% conversion rate on a TV commercial would be phenomenal whereas 1% on most my PPC campaigns is far below the acceptable level.