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Since two Sundays ago this site has had almost 1000 clicks in total and just one (1) &%$#@! sale.
This happens every few months. I'll have a dry spell of a week or two.
The problem is that I never get the opposite: a week with unusually high sales to make up for the bad times.
How the &^%$#@ can 1000 people click through and visit the site and NOT BUY anything? Nothing else has changed. All the other variables remain as before the dry spell.
[edited by: Lokutus at 2:37 am (utc) on June 8, 2004]
DUMB Q: How do I tell the diff? What are these referring documents you speak of?
Re seasonality. It could be a June thing. This is my 12th month of Adwords, so I can't compare with last June.
Also pay attention to the Calendar, there may be a pattern... different types of products will sell better at different times of the year
To take this further, certain weeks in a month, days of the week, and particular months can also have an effect on industries. Many industries see an increase/decrease in traffic around certain holidays/seasons, or x amount of time after/before seasons, etc.
Graphing out those low periods, and then finding a pattern in them will help you find out why its happening, and how to adjust your marketing accordingly.
Though some will disagree with me, I've always had higher conversions from direct search engine results than with the third party AdSense junk. Though Adsense claims to be "targeted" if someone is reading an article about a subject it doesn't mean they want to BUY something. When they're searching Google for it though, there is a much higher probability that they're looking to spend some dough.
As for expecting to have extraordinary weeks every once in a while...i've been doing this for years, and I would say there are more bad weeks then good weeks. But overall, it still sure beats my old cubicle :)
Dude, make sure you have gone through your checkout process with a fine tooth comb!
You know, sometimes the most obvious is the first place you should check and THANK YOU blaze for reminding us all of this. :)
Go to your site and try to buy something - your checkout script may be broken, database may be full, e-mail program that tells you you got a new order may not be working, etc. I know if I try to buy something and the shopping cart is broken, I don't bother to e-mail the site owner and tell them I just surf elsewhere.
Search around and you'll find several.
I've had exactly the same happen - clicks fairly stable, sales down. Just a fact of life I guess :)
Some time this summer I'll be getting a new R.V. and my wife and I will be taking a 3 month trip. We haven't decided exactly where we want to go yet, but we've been looking at various places to buy gear from so when we DO decide we'll know what sites have what we'll want for the trip and can just go back and buy it.
I don't know how many other people buy like this or if your product could be purchased this way, but I know that a lot of people don't always buy on the first visit. I know I freakin hate it when people do it to my site because when I look at my web stats I can't tell where they came from :P
Also, I had a similar thing happen with a Linkshare vendor. I set up a new campaign, and saw 0 sales in weeks. Right before disabling it for good, I checked one more time. Lo and behold, it was a reporting problem because now it showed that I HAD been getting sales for weeks. I reported it to Linkshare. I haven't had the problem since, but they never responded that they found it and fixed it either.