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Need feedback on new Adwords software

I'm developing a new software app & would appreciate feedback

3:36 am on Jun 5, 2004 (gmt 0)

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Please excuse me if this post is violating forum rules. (I posted this to the Adsense forum by mistake. Sorry.)

I'm writing a small, inexpensive software application to help Adwords users more effectively design their ads as well as keep track of their campaigns, ad groups, ads & keywords.

Is it a violation of forum rules and etiquette to ask members of this forum to let me know what features would be desirable to them? I sincerely would like help to design the best program possible; this is not a thinly veiled promotional posting. Any sincere suggestions would be greatly appreciated.



[edited by: skibum at 3:37 am (utc) on June 6, 2004]

4:17 am on June 5, 2004 (gmt 0)

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WebmasterWorld Administrator anallawalla is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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I think you can build in some of the rules from the AdWords TOS, e.g. punctuation, caps, length of the headline and description.

A check for spelling variations would be handy, e.g. look up an external word list.

If you are building it for several engines, then you could design it as a database and give each keyword its set of headlines and descriptions that can be easily exported to a working file, e.g. "press a button and get Excel files ready to upload to six PPCSEs"

7:44 am on June 5, 2004 (gmt 0)

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What are some of the tools you are going to use so far?
8:41 am on June 5, 2004 (gmt 0)

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Sounds like a great idea. I agree with anallawalla about the spelling mistakes. I don't know if you would be able to include different forms of a word. That means being able to easily see other words/synonyms. For the word cure, you could have in a separate box related words like cured, curing, cures, etc.

I don't konw if this has anything to do with what you are planning.


1:47 pm on June 5, 2004 (gmt 0)

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I appreciate the comments that you've made.

So far the program is pretty simple, really. It counts characters as you type and shows how many you've used and how many are left to use in that particular line. This feature is what got me started building the app for my own use in the first place. I guess I just had trouble counting to 25 (35? give me a break!) as I was typing.

Seriously, I wanted to be able to focus on the content of the text I was creating (not concentrate on counting as I was typing) and be able to know the character count at any given moment. The software also displays what the ad will look like as you type, pretty much what google used to do.

The other features include being able to save all of your ads, with coding to show which Campaign and Ad Group they belong to. You can display by Campaign or just in the order they were created. There is also a "notes" field for each ad.

When you're actually using the software to post your ad to google, you cut and paste from the different lines in the ad you've created in the software. While working with google, the software stays "on top" meaning it stays visible even when you're typing something into google.

Right now I'm working on adding the ability to store keywords. I currently let you display keywords sorted to each Ad Group. Keywords that heve been deleted from the campaign are saved but marked as deleted. What other info does everyone think should be stored with respect to keywords? I don't want to develop this into a statistical app where CTR is recorded daily or where ROI is calculated but I am thinking that maybe storing 2 or 3 CTR figures for each keyword might be appropriate. Any suggestions?



[edited by: skibum at 3:36 am (utc) on June 6, 2004]
[edit reason] Removed URL [/edit]


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