I intended to try to sell an e-book for $29 using AdWords but gave up. The e-book is on the topic of 'how to retire in X country.'
Problem here is there are no appropriate keyphrases to use.
The keyphrase 'X country" gets 56 hits per day, a lot of traffic but totally untargetted.
On the other hand the keyphrase 'retire in X country' and all the variations and similar keyphrases thereof, get 0.1, 0.2 or 0.3 hits per day - virtually nothing.
I haven't been able to come up with any keyphrases that represent a happy medium - either tons of untargetted traffic, or dribbles of targetted traffic.
With the sale price of my e-book at $29, it doesn't work in either scenario.
If I tried to pay for all the untargetted clicks, the monthly click cost would be well over a reasonable expectation of ROI, and if I just paid for the targetted clicks, I'd earn barely enough to live on one peanut a day.
So I seems like getting AdWords to work very much depends on
1) the sale price of the product. It's got to be right.
2) Whether appropriate keyphrases get good volume of traffic.
I figure I'm just SOL with my product when it comes to Adwords.
Given the high monthly CPC total with the high-traffic keyword scenario, and the low volume of sales with the low-traffic keyphrase scenario, I can't get a moderate volume of well-targetted traffic. C'est imposible!
Has anyone else run into this situation?
tropical retirement
island retirement
expat retirement
expatriation
foreign retirement
overseas retirement
X country living
x country expat
x country expatriation
expat
Remember that just because a term has only a few clicks a day, it isn't bad. You just need a number of terms then. Also a click from a very specific term is probably much more likely to convert than from a general one.
I suggested trying to find lateral concepts of interest to people in that age bracket - people who are willing to retire overseas are likely to be interested in learning a new language, travel, hobbies, etc. Bids in such niches might not always be cheap but they help to catch the attention of someone who might not be searching for country X.
Using 'X country' keyword but mentioning the price of e-book in text ad might help?
Of course, this doesn't work if your target market is in a different country from which you are writing the ebook about. But, if this is the case then you could just bid on general terms and prequalify clicks with well written copy as suggested by someone else.
People often do not know the solution, but they know their problem :-)
Find the need or want in the market, FIRST and foremost (in this case, sizable keyword inventory for the market), and only THEN find products/services to match those needs or wants.
Marty Foley
