What do you think...?

Expert Advice needed

[raj_s]

1. Below are four hypothetical ads and four keywords sets. The ads appear when their respective keywords are searched on Google. All ads and keyword sets can be improved.

a. Please number the ads in order of how successful you think each ad will be, one being the least successful ad and four being the most successful ad.

Ad A:Keywords for ad A:
#_

Medical Injury
STEVEN B. LENY,LTD.
FOR BIO. INFORMATION CLICK
www.<snip>.com

Keyword: malpractice attorney,malpractice lawyer,medical malpractice

___________________________________________________________________________

Ad B:Keywords for ad B:
#__

GatewayKeyword: applause
Great prices on all Hunter Douglas Keyword:
blinds and more. Keyword: countrywoods
<snip>.com

Keyword: duette, blinds, window, silhouettes, blind, countrywoods
___________________________________________________________________________

Ad C:Keywords for ad C:
#__

JLV Couture Elegant bridal gowns featuring
the finest design and materials.
www.<snip>.com

Keyword: wedding gowns

___________________________________________________________________________

Ad D:Keywords for ad D:
#__

Bombay Roomie Pages
Find the perfect roommate! Post and
Search complete profiles for Free. www.<snip>.com

Keyword: Bombay roommate, Mumbai roommate, Bombay India roommate

b.Choose two or more of the ads from the previous page that you predict will be unsuccessful. Edit the ads and keywords you deem unsuccessful in the space provided below

Your Edits:

___________________________________________________________________________

Ad __:

Keywords

___________________________________________________________________________

Ad __:

Keyword

Feel free to make further edits or comments about edits

Thnx.

[edited by: engine at 5:01 pm (utc) on June 2, 2004]
[edit reason] no urls, thanks [/edit]

[tenerifejim]

well ad A violates this:

Your ad cannot contain universal call-to-action phrases such as "click here", "link here", "visit this link", "this site is", or other similar phrases that could apply to any ad, regardless of content.

[nyet]

you would first have to define 'success'.

[Robino]

You should check this out.

[webmasterworld.com...]

#13

[nyet]

Robino,

the opperative pharse of which being "...would lead people to your site."

Which (unless he/she is selling blinds) does not seem to be the case.

[Robino]

It's someone's site.

[nyet]

But most likely not hers/his! Clearly it is a post asking for advice.

Lets use a little logic. If it was intended to generate sales of blinds, then the waste of time in posting such a long message in a place which is SURRELY NOT going to generate sales of blinds is 'punishment' enough. no?

[edited by: nyet at 2:40 pm (utc) on June 2, 2004]

[Robsp]

I advise raj_s to hire some external help

[nyet]

although, seeking a little free advice from the nice folks at WW is also a good approach!

[raj_s]

people i m just a student who is doing a small project on google ad words. I m seeking your advice about the above mentioned ads and how to improve them. Your suggestion will be a very valuable lesson for me to learn.

I m not associated with any website mentioned above. They are ads taken randomly from google adwords.

Seeking suggestions

[nyet]

raj_s

I am unclear what you are really asking. I can't tell exactly what your intended keywords vs. your ad text are in the above examples.

Also, what do you mean by success? CTR, Conversions? Total Traffic?

[raj_s]

I belive the description and keywords used for the ads are improper. They either does not fulfill the requirements of google adwords or they are too broad. Like in the second ad one of the keyword used is blind, which is suggestive but will not drive targetted traffic. It can also mean blind people or homes. Another keyword is window, which when searched for gives more results about ms windows. or related stuff.

As one of our friend pointed out that the first ad is violation google adwords terms. So i m seeking help to figure out:

1) what will be the best keyword and description combination for the mentioned ad?

2) Which will be the two most successful and 2 least successful ads?

3) Whats the best keyword and description combination for the 2 least successful ads?

Success here is defined as driving targetted traffic and a higher CTR for which the websites are paying to google adwords.

[pmkpmk]

I would most likely click on "D" if I was looking for a rommate in Bombay.

I would most likely NOT click on any of the others. The first one sounds too shady to me, the second one I don't understand at all and as for the bridal gowns - there's lots of better ads in Google right now, for example the one saying "as low as 99$"...

Oh... and welcome to Webmasterworld, Raj!

[nyet]

I'll comment on A:

Medical Injury
STEVEN B. LENY,LTD.
FOR BIO. INFORMATION CLICK
www.sblenyltdlaw.com

The biggest problem is that the ad does not mention what Mr. Leny does specifically. Remember users *barely* read!

Let them find out his name on his site. At this point, who cares? (unless he is famous). Try to use your best terms in the title so they will be bold.

Play off the likely emotional state of the searcher and have a clear call to action.

The ad would be better as:

Medical Malpractice Attorney
Have you been injured? We can help!
We offer a no-obligation consultation.
www.sblenyltdlaw.com

[pmkpmk]

Significantly better, but still sounds very shady to me.

Which might be because it IS shady... it's hard for us "old Europeans" to understand this chasing-the-ambulance mentality in the US. But that's a different topic and certainly does nt belong here.

So - yes - the ad is much, much better!

[nyet]

Quite simple really...

You all regulate capitalism (and Medicine) through govenrment intervention and we regulate it through the courts.

Not shady at all.

(but you are right it is another discussion)

[eWhisper]

As Google lets you run multiple ads for the same searches, the best way to see which ad is truly best is to set them all up with conversion tracking data.

Then see which ads get the best CTR and conversions (for this type of ad, one way to measure conversions is to set up a form mail, and then once a form is filled out and sent, count it as one conversion).

After you get some data, you can look at which ads are getting the best conversions and CTR and then take elements of both, and continue to make new ads until you find something that is profitible for you.

[pmkpmk]

As Google lets you run multiple ads for the same searches

Do they? I always wondered about that. I mistakenly HAD a duplicate ad for (partially) the same keywords - but only one showed up.

If they would really allow mutliple ads from the same person than this would open the doors wide for ad-spamming: pushing the competition out by placing the 10 highest bidding ads for the same advertiser on top...

[Robsp]

It rotates the ads for the same keyword so you will always see just one ad. It will just be a different one from one search to the other.

[pmkpmk]

Oh, neat. You live and learn...

[Robsp]

It is highly recommended to use this feature and a great way to optimize your campaigns

[nyet]

Just keep in mind CTR is not necessarily a good measurement for YOUR success. We have had Ads which had higher (much higher) CTR but also much *lower* conversions.

A little too much 'mystery' in the ad will get you CTR but might *not* get you customers.

[Robsp]

I agree with nyet. Our best converting ads are typically not those with the best CTR (there are ofcourse exceptions)

[pmkpmk]

But the above mentioned "rotating ads" seem to me like a good tool to test different ads.

But I agree - you need to keep track of conversions as well.

Only that I don't like the Google conversion-tracking image...

[rich42]

Medical Malpractice Attorney
Have you been injured? We can help!
We offer a no-obligation consultation.
www.sdsfffaltdlaw.com

nyet smacked it on the head.

one possible variation:

Medical Malpractice Attorney
Have you been injured? We can help!
Contact us for a free consultation.
www.sbledfdfdsfdlaw.com

People do seem to follow directions. -Telling- them to contact you as opposed to just informing them it's an option -may- get more leads. It's almost a way of saying "click here" without saying "click here."

It's of course important to follow this up with a landing page that offers an easy way to "contact us" (try to use the same verbage if possible).

This is all in Google's "the maximum effect" paper on adwords optimization. It's a good read (google it to find it).

[kartikagarwal]

Dear Raj,

Hell from a fellow Desi!

I think the ads need a tweaking definitely. However, it remains to be ascertained whether you are looking at improving the relevance of the ads or the Click through rate.

The Keywords are definitely very ambigous and misleading. It is almost as if that the samples given are actually to test someones understanding of AdWords!

I am in India curently and can be reached on [phone]. Feel free to call me.