What do the new image ads do for you?

1st results

[Robsp]

I'm curious as to what the 1st results are with the image ads in content targetting. Do they work for you (and better than text ads)?

[blaze]

Yeah, I second that. Waiting for someone else to bleed on the edge :)

My theory is that certain products are more visible and less conceptual (and vice versa). But obviously I have yet to put this into practice..

Also, it may increase your CTR but I have yet to really see a way that it might decrease your CPA.

[Robsp]

we are not using them yet but have a few client for which this may be an option. Very little experience around so it seems....

[brucec]

Well, it is new. hee hee. I think this is the time we get good at them and use them, because once everybody catches on, the image ads will be as worthless as meta tags are.

[peterdaly]

I just started running them. So far 4 impressions, no clicks.

One problem I have is for an image ad to run, a text ad must also be in the AdGroup. I have a product that I believe will have much better conversion if people see the product before they click. That being the case, I am willing to (as least until I know better) pay more for a image ad click than for a text ad click. As long as I must have a text ad in the group, I can't raise my bid without pushing the clicks for the text ad into negative ROI.

That being said, I won't raise my bid. Everyone loses. This is a major problem.

[blaze]

Can't you just make the text ad irrelevant so nobody will click on it?

[Robino]

I've been running them since the program started. I've had very few impressions so far (Something like 20,000 Content ad impressions : 1 image ad impression). And I'm bidding top spot. The CTR has been about the same as the regular "Content Targeted" ads.

Adwords used to include "Image Ads" as a selection in their reports but that's gone now. I guess it's not working out the way they had hoped. Or maybe it will just take time for more people to jump on-board.

[BriGuy20]

Blaze: The ad won't be shown unless it outperforms all the ads it would replace (whether that be 2, 4, or 5). This means that if it's designed so that people won't click on it (and people indeed DONT click on it compared to running AdSense), it likely won't be shown.

I've had some ads show up in the 468x60 format (only 2 ads), but I haven't seen any other sizes show up yet. I've actually paused the one ad set that had all 4 ad sizes, though.

CTR results seem to be better than normal AdSense, sometimes almost as good as my AdWords entries (which are, admittedly, doing extremely well positionwise). I think, all in all, this will be a good idea as long as ads are targeted properly.

[tenerifejim]

I've used it from the beginning:

Ad is 480x60 and if for the top running campaign I have for one website.

served 0.2 of time
ctr is 0.1
I've had 1 click.

Campaign normally has ctr 2.4 average

Hmmm...

[MovingOnUp]

Very few impressions. Considerably higher CTR than content ads, but still quite a bit lower than search ads.