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I would assume, it would not be in the best interest of google to rank a site
that is advertising with adwords for two reasons:
2) less unique results for users.
Can a site maitain the first position in both search results and adowrd campaign for a given keyword?
joined:June 27, 2000
With many companies, clients who spend a lot of money will get certain 'perks'. So, it is a logical question to ask: if you spend money with google adwords, will it help the regular search listings?
The answer to your question is no.
Google has said time and time again they keep their Adwords listings and non paid listings separate.
The only 'perks' one might get from spending money on ad words will be a google blanket or mousepad.
But no boost to the regular serps.
I wouldn't go that far, if I were spending a six/seven figure sum per annum then Larry/Sergey/Eric et al would be well advised to return my calls ;)
I've said it before but once again; I've have great rankings, -20 penalty, -so many I've given up looking, grey bar banned, back in again, back out etc etc etc. All the time the adwords have been running, its made no difference either way.
Its sometimes dificult to imagine but there are companies out there that work adwords in the same way as some of us work the free listings, and who is to say that they are not right. An aggressive adwords buyer may place a much lower priority on SEO than some of us would, why get involved in the trench warfare when you can just buy the traffic?
There's enough information on Webmaster World for people to learn SEO and do well, but it could take 6 months to do, similarly, you could learn PPC and be up and running in a few minutes.
PPC is great as a filler. Let's say the cleaner went round your hosts data centre and unplugged your server so they could hoover up the crisps the night watchman spilt. And let's suppose this happened about 20 minutes before Google sent out Googlebot to the site.
Now let's say that you notice that you appear to be heading for a fall and losing all your traffic from Google (or any other search engine).
Whilst you go about working on the solution to get back in, you can run a campaign for the month it takes to get back in (or two) or run a permanent campaign for DMOZ listings (oh I forgot they don't do PPC, how silly of me!)
Or maybe you have a keyword that traffic would be useful from but it doesn't fit with the rest of the site. PPC would be ideal in that solution.
Bottom line, no effect at all. Some of the free stuff wil get clicks and some of the paid will, if you are in both, you have two chances.