Even Google is US-centric

Aussie ads require US spelling

[robertskelton]

I'm trying to run advertisements that will only be seen by Australians. With regional targeting this is easy.

The hard part is trying to use words with Australian (read UK) English. Discrete is correct down our end of the world, however:

SUGGESTIONS:
-> Ad Text: Your ad text includes phrases that do not meet our grammar requirements. I suggest making the following change(s):

Current: "Discrete"
Replace with: "Discreet"

Australian searchers will think, gee this guy can't spell, how bad is his site going to be?

[roitracker]

They have different meanings:

discrete - having a clear independent shape or form.

discreet - careful not to cause embarrassment or attract too much attention.

[anallawalla]

Roitracker is correct - many people cannot distinguish "discreet/discrete" and many punters probably can't pick the right from the wrong. PPCSE editors in general are mostly accommodating when you point out their editorial "errors" where local usage backs you up. But discreet/discrete are spelt (US spelled) the same way in en-au and en-us.

Keep the URL of the online Macquarie dictionary handy for editorial debates - it's no longer free but Google probably has a subscription.

[macquariedictionary.com.au...]

[cline]

I've found their editors to be pretty accomodating if you can cite references. I used some rather ungramatical-looking jargon in one ad which got it flagged. I just sent the editor a couple urls showing that that is how people write regarding the topic and the decision got reversed.

[figment88]

besides dude, like, I am pretty shore google is california centric - you know :)

[robertskelton]

Well I never!

Apologies, they are different words after all.

Google remains untarnished!