Adwords Feature Request

Move Ad Group to different Campaign

[Need3lives]

A feature that I think should be added to Adwords, and that would be VERY useful to me, would be the ability to move or transfer an existing Ad Group (in it's entirety) from one Campaign to another. This would help tremendously, as I do a lot of testing with different Ad Groups, and once a test has proven successful, I would like to move it to a different campaign. In this way, I would be able to more easily track the current test Ad Groups (they would be in a Campaign called something like 'Test Group'), and the proven, successful Ad Groups ('Success Group').

Another option to this would be to add another layer (optional of course), between Campaigns and Ad Groups, allowing you to group or categorize Ad Groups. These would be sortable, and would be sub-totaled as well (allowing you to compare costs, CTRs, etc. by sub-category).

For example, under my Widgets Campaign, I have 3 Ad Groups - Green, Blue and Red Widgets. Blue & Green have proven themselves - Red is a new product. I would like to be able to categorize Blue and Green as the 'Success Group', and be able to see both separate and combined totals for these. Red would be part of the 'Test Group'. Or, per the first option above, move the Red Ad Group to the 'Success Group' once it has proven itself. Obviously, a simple example, but it would be very helpful for those of us that are managing scores of Ad Groups.

If anyone has any suggestions on how to manage this under the current interface (short of manually shutting off an Ad Group in one Campaign, and restarting it in another - thereby losing all history, taking considerable time, and introducing the possibility of human error), I am all ears. Thanks!

[eWhisper]

This has been asked for several times, and currently number 2 on my wish list.

Number one is still seperate contact and billing info.

[AdWordsAdvisor]

Yep, Need3lives, this one has come up a few (!) times in the past, and I'll continue to pass the feedback on to the right folks here at AdWords.

I agree that this is an excellent idea, and have high hopes that it'll be added in the future.

I like your screen name, by the way. I'd even settle for just two lives! (However, I suspect that, in the end, I'll really have to settle for one.)

AWA

[Need3lives]

Thanks for the quick response - I did a search before posting, and didn't see it suggested, but perhaps it was described differently. Glad to hear it is being considered!

Yeah, I would probably settle for two as well, but three would be nice: One for work, one for play, and one for family. I.e. a 72-hour day would be perfect :)

[vibgyor79]

psst.. AWA.. while you are passing along feedback, how about adding one more to the list?

I want to change the destination URL across the AdGroups in a campaign with the click on a button.

[Import Export]

AWA: How about something simple to impliment that has NO side effects?

On anything labeled "delete", provide a "warning" step that explains data will/may be lost.. I run through tens of thousands of ads per day and occasionally miss-click onto a delete link. Instant death in some scenarios. Particularly posing a problem with premium listing ads. Delete one of those and it's not a matter of just replacing the ad. You have to wait on the editors. Too many other reasons to post..

Also, add a backup function that allows a user to download their entire account data as 1 simple file.

[AdWordsAdvisor]

Consider it done, vibgyor79 and Import Export

Excellent ideas, and I'll certainly pass them on.

Any others out there? Post them here, and I'll send them along on Friday evening.

AWA