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how can you tell if premium ads are promoted adwords

     
8:51 pm on Jan 14, 2003 (gmt 0)

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Is there a way to tell if what shows in the premium ad slot is actually a premium ad or a promoted adword?

For my own terms it is pretty easy ;)

I also want to know, though, what competitors and potential customers are doing.

8:55 pm on Jan 14, 2003 (gmt 0)

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a little trick I use, and it works most of the time.

keep hitting F5 (refresh) and if different ADS/Companies are showing then its probably an Adword rather than a premium listings

(remember different companies, NOT creatives)

must premium listings are usually shared by a max of 2-3 companies, in very high inventory keywords this could be different.

Shak

9:04 pm on Jan 14, 2003 (gmt 0)

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Use AOL! Duh! :)

AOL does not display premium sponsorship ads.

9:34 pm on Jan 14, 2003 (gmt 0)

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and what if the advertiser is NOT wanting to show his ads on Partner sites?

just curious as I am not too clued up on Adwords.

Shak

9:42 pm on Jan 14, 2003 (gmt 0)

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The you use Shak's method :)
10:15 pm on Jan 14, 2003 (gmt 0)

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For the AOL technique, what if they have both premium ads and adwords? Or is this not allowed?
10:18 pm on Jan 14, 2003 (gmt 0)

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Premium Ads are ONLY on Google.

Shak

(if Only they would put premium ads on Partners sites :)

3:04 am on Jan 15, 2003 (gmt 0)

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There is another way, look for an extra bit of space in the middle of the ad. It's where the break is on the usual adwords listing.

Unless there is a way to fix it (advice welcome) that is what happens to my ads when they get bumped up.

3:42 am on Jan 15, 2003 (gmt 0)

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what if the advertiser is NOT wanting to show his ads on Partner sites?

Then he is not very smart ;)

12:52 am on Jan 16, 2003 (gmt 0)

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I was bidding on the keyword "keyword" for a little while and boy do those AOL users kill that, 100's of clicks all completely useless and in the format "keyword: widget"

In that instance we turned it off PDQ, but generally speaking AOL will be important, the other reason might me a larger than average number of clicks reported than you see, usually from sydnicated partners other than AOL, so if they hurt you more than help I'd not syndicate.

Normally the tell-tale for me is a big jump in clicks for the day.

christieland

1:50 am on Jan 16, 2003 (gmt 0)

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hannamyluv is right. there is a large space (two spaces) between what would be the "description line 1" and "description line 2" of the adwords ad. Also, the premium ads are longer and often contain words that do not follow the editorial guidelines (like FREE or Click Here).
 

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