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My content network has taken over my search network

Thanks to Advertisers who dropped out the content network!

     
4:51 pm on May 11, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



During this month, my budget and ROI have been steadily increased and now double. Some of my ad-groups and campaigns, which normally had CTR of 0.1 or less suddenly, increase to over 1. The page images on these ads are also increasing. The total of clicks from the content network are now higher than the one from the Google and partner searches.

I do not exactly know the reasons but my theory is that some advertisers have opted out the content network and made room for my ads. If this is a case, I would like to thank them to make my campaign more exposure and profitable.

Has anyone experienced this change?

6:33 pm on May 11, 2004 (gmt 0)

10+ Year Member



That is good news! Good for you.

We have noticed some better targeting on adsense lately and much lower prices.

all good....

8:13 pm on May 11, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I still very much depends on the product or service offered and whether there are any sensible adsense sites on that topic. For some of my clients almost all clicks and conversions come from content targeting. The lower prices help to bring the cost of conversion down.

I'm not negative about content targeting, I always opt in first, then see what the results are before opting out which hapens in 50% of the cases.

10:25 pm on May 11, 2004 (gmt 0)

WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I'm not negative about content targeting, I always opt in first, then see what the results are before opting out which hapens in 50% of the cases.

This seems like a really smart outlook.

And IMO, since targeting is being refined and improved over time (plus new partner sites are added every day) it may be worthwhile to opt-in again from time to time, and let it run for a week - just to see if contextual ads might perform better in your present that they did in your past.

My $0.02. But take it with a grain of salt because you know where I work! ;)

But really, I do think Contextual Advertising has a bright, bright future.

:) AWA

 

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