Google Preps New Ad Tool

[irish_john]

Very Interesting News.com Story
[news.com.com...]

[pmac]

Google's proposed service would accept data feeds from retail marketers, in order to index those pages more often

Interesting read.

[skibum]

Google's proposed service would accept data feeds from retail marketers, in order to index those pages more often. But unlike Yahoo's paid inclusion, Google would not allow commercial listings to appear in its general Web index.

Does that make any sense?

[martinibuster]

Sounds like Extreme Broad Match. If you don't know what to bid on, for a fee, Google can decide for you. Interesting.

Instead of having to bid on thousands of keywords, a large advertiser... could rely on Google's search technology to automatically create connections between its Web pages and related search queries. (an advertiser) would pay Google to examine thousands of its pages and to serve an ad whenever the software deemed it appropriate.

This is an interesting move to help maximize advertising inventory.

[skibum]

They would accept data feeds in order to index them more often but they would not allow commercial listings to appear in the index?

[paybacksa]

But that, too, could create complications. In seeking cheap alternatives to popular terms, marketers might be forced to manage massive lists of keywords. They may well have to push constantly to dream up previously overlooked combinations of search strings that work well for their products and services.

Or in other words, advertisers would have to start doing the work like we all do. Bummer.

let's hope this service comes at a premium cost, so those of us willing to do the work can kep the profits.

[jk3210]

>>They would accept data feeds in order to index them more often but they would not allow commercial listings to appear in the index? <<

I take that to mean that the data feeds are for Froogle, not for the main index.

[web_india]

Automated Adwords :-)

[your_store]

They would accept data feeds in order to index them more often but they would not allow commercial listings to appear in the index?

I think they're saying the pages will be crawled for keywords, which in turn will be automatically set up for Adwords. As such, you're still paying to advertise not for inclusion into the index.

As long as using the service doesn't exclude you from being in the general index, this will be a huge hit for those new to SEM. It's definitely Google's answer to PFI, and another step towards applying an algorithm to the entire Adwords process.

[ThomasB]

Isn't that kind of inktomi trusted feed?

[shorebreak]

Who thinks Google's keyword selection will be as good as your own? I certainly don't, but I guess the idea is to get the other 90,000 advertisers who don't know what they're doing and get them exposure to the keywords the rest of us - through hard work and ingenuity - have been able to find.

I never thought keyword generation ultimately was a point of value to my clients; the real value-add is what you do to manage that greatly expanded keyword set to CPA/margin & volume goals simultaneously.

Agencies are going to have to get a lot better at tracking conversions and managing to their clients' business goals.