URL for content ads

Is it the default URL

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For all my ads I have used power posting such that each keyword uses a different URL, for tracking purposes. Which URL will be used for clicks on content network ads? Am I right in thinking it must be the default URL, in which case I have an easy method to see which conversions result from content ads and which from search ads?

[FromRocky]

I want to know for sure since I think it's the individual URL for the content sites.

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Does anyone have any thoughts on this topic?

[FromRocky]

Since nobody has any opinion on this topic, I would offer my own thought:

For an example, I create a website to sell widgets in which the index page is a default URL. The ad group consists of the keywords:
free widget(s)
expensive widget(s)
blue widget(s)
red widget(s)
black widget(s)
foreign widget(s)
....
Each keyword has its own landing page and, therefore the individual URL in the ad.

This design works well for google and partner search network.

How about content network? How does Google match the content page with these individual URLs?

If Google produces a well-match for
1. ad w/ blue widget URL---> sites of blue widget (specific)

2. ad w/ free widget URL ---> sites of free samples, freebies (type match)

3. ad w/ default URL ----> any sites of widgets mentioned more than one specification.

Since most of the content sites will fall in the category #3, therefore, the content network will show the default URL most of the time.

This may be one of the reasons why the content site gives lower conversion rate than the search network. If this is the case, we need to find a way to design an ad with costumed URL for the content sites to improve the conversion.

Does anyone agree with the above thoughts? Why not give yours?

[nyet]

It is my understanding (but I am not 100%) that ad triggers on content sites are not indivdual words, but how all the words in an ad group 'relate' to the the page in general. So I doubt indivdual URL's would be used, but rather the general one for the adgroup.

As to tracking the conversions for content sites, Google tracking does this.

Or you could separate your campaigns, one for searches (with url #1 as default per adgroup) and one for content sites (with url #2 as default per adgroup)

(for separating content from search campaigns, see Beren's method which is parapharased here: [webmasterworld.com ] post#5)

Does this help?

[AdWordsAdvisor]

Oops - meant to get to this on Friday evening, then got hit with other stuff.

It is my understanding (but I am not 100%) that ad triggers on content sites are not indivdual words, but how all the words in an ad group 'relate' to the the page in general. So I doubt indivdual URL's would be used, but rather the general one for the adgroup.

Nyet, you are correct in the first sentence above. When it comes to placing your ad on a content site, all keywords in the Ad Group, taken together, are considered.

However, when keywords have individual destination URLs, the system will assign the click to the keyword which is the best match to the actual page the ad is placed on - and send the user to that destination.

So, FromRocky was heading in the right direction in post #4.

AWA

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Thanks AWA and everyone. That wasn't the answer I was expecting but solves the problem.