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What might be happening?
Is this normal for this time of year?
Is the economy having an effect?
Are people tired of paying the inflated base amount on google?
vibgyor79 I think the reason for this extra activity is that it's a new year, new enthusiasm, new marketing budgets, new sales targets.
Someone once asked me what I saw the secret to success in PPC. If you've heard of pareto's law of 80/20 then I'd say that this is a good way of describing PPC. 80% of your listings there should be fewer than 4 companies bidding. 80% of your traffic will come from 20% of your keywords, 80% of your keywords should be minimum price (or as close to). 80% of your competitors will go after 20% of the inventory available (good).
There's a bunch more stuff that the 80/20 could apply to but I'd be giving away secrets.
Frankly, I don't think eBay puts too much work into their ad copies. And I bet their CTR will not be more than the minimum required.
A few months back, eBay was taking up Premium Sponsorship for some of my keywords. Now that they have demoted themselves to AdWords, its somewhat a level playing field.
I wonder if they know what ROI is...
I would be willing to guess that the only people who would click on an eBay ad are those who are desperate (nothing else listed) or those who already shop there.
Can anyone in Small biz answer my original post?
Most other trades spent more on AdWords during December, now its back to normal.
Also, I have noticed some change in overture as well, but not as drastic.
"if you find yourself in a green field with the sun on your back, fear not, you will not be troubled, for you are in Elysium...... and you are already dead"
Are you getting all of the traffic you were getting mansterfred? If so, then here's my advice...... shhhhhh
CTR - I have seen an increase.
Conversion Rate - has decreased.
I decided to “Pause” my adword campaigns in all but 1 keyword. I have noticed that if I keep my page views to sessions above 2:1 I do ok. The ratio had slipped to 1.7:1. Currently I am running 3:1 with adwords paused, also I reduced my position in most OV categories.