Ever since, I've been having endless problems with Adwords slowing and removing keywords that it considers aren't performing well. I can accept that it can look at a keyword or phrase and see it's not producing a high CTR, but all of the words and phrases I chose are highly relevant to my site and they're all things that people may search for when looking for a site similar to mine.
It seems a bit odd that Adwords immediately starts judging which are good and bad keywords, surely it would be better to wait say a month, then decide which keywords are working and which aren't. As it is, I keep having to delete what I consider to be valid keywords just to stop Adwords from slowing or stopping my ads.
Does anyone have any thoughts on this?
It sounds like you need to write several ads, and then test their CTRs to see which ads are appealing to visitors to raise your CTR rates.
Running multiple creatives for KWs with ad optimizing turned on can help your account dramatically. Just remember to not modify the ads that are syndicated on partner sites, and instead make new ads and delete underpreforming ones.
This post has a lot of good info for starting accounts and other info:
[webmasterworld.com...]
...I've been having endless problems with Adwords slowing and removing keywords that it considers aren't performing well.
At the bottom line, Mr_Boom, when keywords are disabled it is Google's users saying that the ads are not relevant to the keyword they searched, something like 99% of the time.
So the trick (usually) is to make sure the keywords are both very specific to what you actually have to offer, and also highly related to the ad that appears.
Then a Google user searches on something specific (that you actually have), and sees an ad about the same thing. They are quite likely to click, in this case.
On the other hand, if the ad that appears is only marginally related (or worse, unrelated) to the keyword, then the connection is not very clear. And the user most likely won't click very often. Thus, a low CTR.
It seems a bit odd that Adwords immediately starts judging which are good and bad keywords, surely it would be better to wait say a month, then decide which keywords are working and which aren't.
As eWhisper points out, it is based on 1000 impressions, rather than time. And a very general and popular keyword can accrue 1000 impressions very quickly indeed. As an example, I'd guess that the keyword 'software' might get 1000 impressions in just a few minutes.
So, taking that as an example, if you sell video gaming software, don't use the keywords 'software' - instead use keywords like 'video gaming software'. You will get fewer impressions, much more pre-qualified clicks, and a better CTR.
Setting up several ad-groups or even campaigns is the key. It slows down Google's speed in evaluating each ad-group. So you have more time to learn and make small adjustments...
I'm not sure I can agree with that, instand1. If you set up lots of Ad Groups or campaigns with really bad keywords you will actually speed up the process by which an entire account can be slowed - which occurs when the account as a whole has accrued 1000 impressions inclusive of all keywords.
IMO, the key is not to use lots of Ad Groups and campaigns - but to use high quality keywords (meaning highly relevant) in whatever number of Ad Groups and Campaigns you need to advertise all your products or services.
AWA
