I ask because there is an option to "create new ad" when I click on Campaign Summary. If I create a new ad I then have two ads displayed below.
So in short can you have two ads in the same campaign using the same keywords? Hope you follow me. Thanks
You should make a new adgroup for each different set of widgets, this will allow you to make ads specific to just those KWs and not have general ads which apply to all your KWs.
If a company sells 10 different widgets can you run 10 different ads with each ad specializing in one particular widget? If so, does each ad have to be a different campaign?
I ask because there is an option to "create new ad" when I click on Campaign Summary. If I create a new ad I then have two ads displayed below.So in short can you have two ads in the same campaign using the same keywords?
Zeus661, one really important basic point is that whenever, or however, you run more than one ad on a given keyword, only one of your ads will show for a given search.
So yes, you can run 10 different ads for in one ad group, on the keyword 'widget'. But you don't have much control over which ad will show.
A much better approach, IMO, is to create 10 Ad Groups, each one running on keywords specific to the type of widget advertised in that Ad Group. This way you get total control over what ad shows, and someone searching on 'left handed widgets' will see an ad about Left Handed Widgets.
Here are a few basic differences between creating a new ad in an existing Ad Group, and creating a new Ad Group. These are very different things:
* When you create a new ad in an existing Ad Group, the AdWords system will rotate between the ads and (by default) will learn which ad is performing better, and show that one more often. You can set it to simply show the ads evenly, if you choose.
* The usual purpose for putting a new ad in an existing Ad Group is so that you can test one ad against another, as eWhisper mentioned. The disadvantage is that you don't have a lot of control over which ad shows if that is what you're after.
* When you create a new Ad Group your are creating both a new ad and the list of keywords that will make the ad show. This gives you a lot more control over what ad shows for a given keyword.
NOTE: Usually not a great idea to run multiple Ad Groups on the same keywords. If you have 10 different kinds of widgets use different and very specific keywords in each of the Ad Groups.
Hope this makes sense. It is a pretty big subject to fit into a small post. But bottom line, be targeted, and control which ads show for a given keyword.
AWA
I created a campaign in which I named the company I am selling for. Within that campaign I have 3 ad groups. One each for yellow, red, and blue widgets. For each widget I have selected special keywords just for that color widget. I have my daily campaign expense set to $xx and that is the amount that will be spent on the total of all three ads. So if one ad gets no click I know to improve it or delete it.
Does that make sense? Am I planning correctly? Any tips?
Does that make sense? Am I planning correctly? Any tips?
Sounds very much as if you're right on track to me!
Tips? Well, hard to say without seeing things in detail. But I'm a real believer in creating strong groups of keywords that are all about the same thing, to 'power' an Ad Group'. In the FAQ it is called creating an 'expanded' keyword list.
Here's a link to some basic info on creating a keyword list:
[adwords.google.com...]
AWA
Eg:
Widget Ad Group
---------------
Keyword: Blue Widget
Ad #1 - 10% ctr
Ad #2 - 5% ctr
So when "blue widget" is searched on, ad #1 shows more often
Keyword: Green Widget
Ad #1 - 5% ctr
Ad #2 - 10% ctr
So when "green widget" is searched on, ad #2 shows more often
Is this how it works?
If you look at your ads at the bottom of your adgroup page, it will show you 'Served %'. This is how often that particular ad was shown.
To test different ads with different KWs, then make an AdGroup for that set of KWs, and then make ads specifically targeted to that AdGroup.
Sometimes, you can never get a straight answer..
Yeah, I think it's on an AdGroup basis as well. I sent two emails to Google and got two different answers though.Sometimes, you can never get a straight answer...
Sorry about that!
I know the feeling though. I got four different answers to the same question recently from four different people, at three different offices of the Department of Motor Vehicles. I simply decided to pick the answer I liked best, and I'm sticking with it. ;)
In any case, I've confirmed my initial thought with one of our tech wizards, and it is indeed on an Ad Group basis.
AWA
