Welcome to WebmasterWorld Guest from 54.145.223.197

Forum Moderators: buckworks & eWhisper & skibum

Message Too Old, No Replies

Gaining extra clicks with typos

Easy AdWords trick

     
7:54 pm on Oct 14, 2002 (gmt 0)

Preferred Member

10+ Year Member

joined:Feb 16, 2002
posts:533
votes: 0


When I have a high traffic keyword or words, to gain extra traffic I also add misspellings like this:

if the word is "word", I also enter --

ord
wrd
wod

So I add every permutation that excludes 1 letter.

Then I also look at the Qwerty keyboard and for "word" I'd enter the letters immediately to the left and right of the letters, --

qord
eord
wird
wprd
woed
wotd
wors
worf

Now if any of these combinations are actually words that mean something completely different, I don't enter it, so in no way is this misleading the visitor. It's just an attempt to capture a large portion of misspellings.

I've goosed our AdWords traffic by at least 10% using this, because the click-throughs are much higher for the misspellings since they can't find what they were looking for. I know it's not remotely rocket science, but it's a way to put to a simple algorithm how people misspell words. It's actually pretty predictable and takes only a little bit more time.

7:58 pm on Oct 14, 2002 (gmt 0)

Senior Member

WebmasterWorld Senior Member nick_w is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Feb 4, 2002
posts:5044
votes: 0


How do you include these words without making your page look bad?

Nick

8:01 pm on Oct 14, 2002 (gmt 0)

Preferred Member

10+ Year Member

joined:Feb 16, 2002
posts:533
votes: 0


Not on my pages, in the list of AdWords advertising keywords.
8:01 pm on Oct 14, 2002 (gmt 0)

Preferred Member

10+ Year Member

joined:Aug 15, 2002
posts:520
votes: 0


I bet he does it in Adwords, not in regular G.
8:02 pm on Oct 14, 2002 (gmt 0)

Senior Member

WebmasterWorld Senior Member nick_w is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Feb 4, 2002
posts:5044
votes: 0


Ahhhh... gotcha! Thought you meant in your page copy ;)

Neat!

Nick

8:43 pm on Oct 14, 2002 (gmt 0)

Junior Member

10+ Year Member

joined:Aug 9, 2002
posts:47
votes: 0


There a script on some website which would give you the common misspellings and variations of a given keyword. I can't remember the website. If anyone does let me know.
10:33 pm on Oct 14, 2002 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:July 16, 2001
posts:2007
votes: 0


The ones I found are all spammy with tons of pop-ups. I am not a programmer, but I do not imagine it would be difficult to create a web script that generates a misspelling list.
12:15 am on Oct 15, 2002 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Apr 12, 2002
posts:857
votes: 0


TomWaits,

I have been doing that for some time now, and it is a great trick. That particular campaign has an average CTR of 8 - 9%

Adwords is great because it lets you enter misspellings, overture does not.

12:42 am on Oct 15, 2002 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member fathom is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:May 5, 2002
posts:4110
votes: 109


Not on my pages

Why not in alt="" of spacers and/or small graphical images where mouseovers are very limited.

Just because someone type in "wod" doesn't mean they don't want "word" -- how many of these are or are not your most profitably customers. Cheap people are not the only ones that mis-spell online.

Added... not all content posted is written by professionals. There are more mis-spelled words in web pages than people that mis-spell at search engines.

It's a little like the accidental tourist "beecause thheir ccarr brroke downn. And the city says... "not in my town... get out, your not good for business".

 

Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members