Is that syntax correct?
[key phrase] -undesiredterm -junkterm
[key phrase2] -undesiredterm2 -junkterm2
Thank you!
BTW what happens if my CPC is the cheapest but I have no others competitors... will my add show at top?
eg
[keyword1]
[keyword2]
-free
-cheap
This applies if you want to put the negative keywords in each adgroup. You can also setup negatives for the campaign, which makes life easier when you have a lot of separate adgroups.
On your second point, if there are no competitors your ad will be the only one on the page and you will pay the minimum cost per click (0.05c if you are in US).
But what I've got are just phrases.
I want to appear only when they hit: blue widgets
and not free blue widgets
[blue widgets]
[special blue widgets]
-free
-sexy
is that correct?
Will apply negative words to both phrases?
How do I set negative words for the whole campaign?
[blue widgets]
Thats an exact match, so any other phrase besides blue widgets, you ad will not be shown for. The use of negative KWs is not necessary for these.
If you use:
"blue widgets"
That's a phrase match, so it will be shown for "free blue widgets", but not "blue free widgets".
The use of negative keywords is advised with phrase matching.
For negative campaign KWs, in the campaign settings, look towars the top of the page, under campaign settings, you'll see "x campaign negative keywords", then click "view/edit" to change those settings.
My campaign has only 1 add and I want to target that specific phrases.
(I don't care if I have few click but I know that people looking that phrase is a good target)
my list has both quoted and "" phrases
[blue widgets]
"blue widgets"
-free
I want to target users looking for blue widgets exactly and for ie:
local blue widgets
but no
free blue widgets
So I guess itīs ok with my list now... right?
anyword blue widget
where anyword is anything except free
then you have the proper phrasing (i.e. "blue widget")
It's often good to run your phrase through the google sandbox and look through the top 100 search listings for your KWs to make sure they're aren't other negative keywords you want to add.
Thanks!
"GOOGLE SANDBOX"?
Please explain!
blue widgets
"blue widgets"
[blue widgets]
-blue
-widgets (too expensive of a work by itself)
Since your KWs are the "phrase KWs", you don't need to enter the negative KWs (blue, widgets). If someone searches "blue" or "widgets" your ads will not showing even if these negative KWs are not entered.
The keyword suggestion tool is in there (and its a nice tool, very good for finding related terms as well as negative matches). There is also a quick way to access negative keywords and change matching options throughout your campaigns.
So, if I skip broad match all together, I don't need to add negatives?
No. You need to add negatives for phrase and broad. Its only exact you don't need negatives for.
If your KW is "blue widgets" (phrase match), you'll be found for any search terms that includes that phrase, including free blue widgets, round blue widgets, and moon blue widgets.
Phrase match ensures that the term "blue widgets" is typed exactly as you bid on it on the search engine, however, any other words could be included with it.
Your KWS:
Blue Widgets
-widgets
or
"Blue Widgets"
-widgets
or
[blue widgets]
-widgets
All of the above ad groups are in conflict of KW. The reason is that you need the "widgets" both in inclusion and exclusion. The AdWords will not let you to save them. If you force to save, you may lose the whole ad.
I am in conflict? no wonder I'm having problems....gee whiz.....
OK I will wait for your reply! Thanks!
Blue widgets
"blue widgets"
[blue widgets]
-blue....
but NOT -widgets?
If I am selling ONLY blue widgets, my thinking was that I didn't want to pull up EVERY ad for EVERY kind of widget there was.....
Help?
still thinking too much....
If you want to show your ad for all searches for 'blue widgets' along with any other additional words the general practice is to use:
Exact match: [blue widgets]
Phrase match: "blue widgets"
Broad match: blue widgets
The exact match will show only for a search for precisely 'blue widgets'
The phrase match will show for searches like 'free blue widgets', 'blue widgets for sale'
The last, the broad match, will show for 'blue plastic widgets', 'widgets made of blue gum' etc where the search includes both the specified words but in any order and with any others. In addition the broad match search might also display for 'navy objects' if Google decides that a navy object is related closely to a blue widget. These are called expanded matches.
If you use the syntax above then your ad will not show on a search for just 'widgets' or just 'blue' so there is no need to add any negatives for that purpose.
There are two uses for negatives.
The first is to not show the ad for 'free blue widgets' and the like so you add -free to the keywords.
The second use is to limit the broad matching which Google does. If you look in the suggestion tool you will see a list of possible expanded matches which google might consider appropriate for your keyword. If you don't like some of them then add appropriate negative keywords. In the example above you might add
-navy if you don't want your add to show for this expanded match.
To find out whether you have any conflict is to check "Estimate Traffic" botton first before you hit the "Save" botton for any KW or negative additions. If there is any KW conflict, the AdWords will let you know.
I find this handy for a big ad group with hundred of KWs and negatives.
"blue widgets"
[blue widgets]
-blue
-widget
Or does it just show up as <.01 .00 00 00 00
Is that what it does?
Thanks!
I don't think the system detects that you should be getting 0 clicks ever based on your keywords.
This red flag shows only both positive and negative are in single word.
For phrase KW in any form (broad, phrase, exact matches), "<0.01" for traffic is as one of indicators and we know that the traffic for the KWs can not be less than 0.01. Note that "<0.01" can be indicated other problems such as the KW under review or others which I do not fully understand.
Good luck!
It just shows up as <.01.
I don't think the system detects that you should be getting 0 clicks ever based on your keywords.
Actually, it tells you something. It indicates many things. I know 3 of them for sure. Just test them out.
1. Positive and Negative conflicting
blue widgets
-blue
2. Repeated phrase KWs
free blue widgets (This gives <0.01)
free widgets
blue widgets
3. Rare KW
And others:
?
Just made a campaign this past week, a dozenish KWs, half of them had <0.01 on the estimator, over 3k clicks this week for those low estimated words.
The estimator can be very far off. Just because it says one thing, you need to use common sense and look at actual stats to understand if it's behaving correctly or not.
So the correct one to leave would be [blue mean widgets]? covering a more highly targeted ad?
"purple blue widget"
"mean blue widget"
"sky blue widget"
Is putting "blue widget" enough to cover all variations?
Thanks!
you need to use common sense
You're correct. We need to use common sense. I found that the stats gives <0.01 when I first hit the "Estinate Traffic" but then it changes to some values once refreshed by the "Status" bottom.
Shelbeesmom,
Yes, I have lots of those
[blue widgets]
[blue mean widgets]
[mean widgets]
So the correct one to leave would be [blue mean widgets]? covering a more highly targeted ad?
You're using the exact match for these phrases. Nothing wrong with these entries. Each entry would give you a specific search. The first one only shows 'blue widgets', nothing else. The second one is 'blue mean widgets' and the third 'mean widgets', nothing else. They are the independent searches. The overlaped searches when these terms are in broad matches.
The traffic on term [blue mean widgets] might show <0.01 but as eWhisper indicated, it doesn't mean no traffic.
[edited by: FromRocky at 7:37 pm (utc) on April 10, 2004]
Seriously:
"big blue widgets"
should that catch users typing "big blue widgets",
"big widgets blue"
"big blue red and brown widgets"
So putting other string like:
"big blue widgets"
"widgets blue big" <<< this one doesn't help really?
Because it's covered by the first one?
What happes if you put a lot of single words with no quotes? Will you catch lots of non specific traffic?
"big blue widgets"
should that catch users typing "big blue widgets", -> yes
"big widgets blue" -> No
"big blue red and brown widgets" -> No
But
big blue widgets
should that catch users typing "big blue widgets", -> yes
"big widgets blue" -> Yes
"big blue red and brown widgets" -> Yes
So putting other string like:
"big blue widgets"
"widgets blue big" <<< this one doesn't help really? -> They are difference.
Because it's covered by the first one? -> No
But
So putting other string like:
big blue widgets
widgets blue big <<< this one doesn't help really? -> They are the same
Because it's covered by the first one? -> Yes
What happes if you put a lot of single words with no quotes? Will you catch lots of non specific traffic?
-> It catches nothing. For example:
big small red brown black widget
It catches "big small red brown black widget" and "big small red brown black widget + any other word". How many people will search for these terms?
It does not catch "big widget" nor "brown widget", etc.
