...i have around 24 keywords as yet only 4 are showing any impressions with 0 clicks.
There could be any number of explanations, Teresa. I just have a few minutes right now, but three things that come to mind immediately are:
* The keywords may be trademarked
* They may be keywords that have to be reviewed before running on Google, due to their 'sensitive' nature - as is frequently discussed in this forum
* They may be really 'corner case' keywords, and no one has searched on them yet.
And why is it that with some keywords no matter what max cpc i put in it only shows 0.1 for cpd.
I wouldn't be overly concerned if the estimator suggests the keyword will get very few clicks per day - for reasons detailed in another thread last week.
If you feel that a keyword will be a good one, then use it in your Ad Group and watch its actual statistics - which are much more meaningful than an estimate. These stats will tell you what you need to know about the success of the keyword.
By the way, welcome to WebmasterWorld Teresa. Keep reading here, and you'll soon find that you're becoming an expert!
AWA
Another way of checking what traffic you could expect for a keyword is to use the Overture keyword suggestion tool. This would show you the number of searches carried out on Overture sites during the last month.
That's the spirit. Welcome to WebmasterWorld, Teresa.
...i've got a whole 9 clicks so far today and no sales...
Teresa, here is my attempt to cover the entire subject of "How to Get More Sales through AdWords" in 25 words or less:
Keys:
* Targeted Ad Groups!
* Specific keywords describing your products!
* Ads about same thing as the keywords!
* Send user to highly related page on site!
AWA
PS - Anyone else want to try their hand at summing up the whole thing in 25 words or less? Come on!
PS - Anyone else want to try their hand at summing up the whole thing in 25 words or less? Come on!
Sure: I'll do it in two.
Read This [webmasterworld.com]
9 visitors with no sales is really to early to tell much of anything. I don't know what you are paying for clicks (or your budget) but an 11% conv. rate, which is what you would be at with one sale, would be too much to hope for most all sites.
Do you know what conversion rate you need in order to make a worthwhile profit? That's the first step towards doing this right. You may not be able to know that until you get a few sales.
Say for example you need a 3% conversion rate to survive (still high I think.) That's three sales for every 100 clicks, or one sale ever 33 clicks rounded. You should not be at all stressed until you are at that number, and I'd shoot for a few times that if your budget will allow. This is as much to find out your conversion rate and average profit as it is to make sales. I lost over $800 on ads before I ever found a "system" that worked.
What if your rate is too low? You then need to adjust either your bids or web site to meet your needs, or decide to cut your losses. Changes to your site may be able to improve conversion enough to make up the difference if it is close.
You need to know your statistical numbers so you can make informed decisions. That being said, you may have a site that will never make a sale or come close to positive ROI, and you need to be able to decide when to make that call.
I hope this helps, and puts things in perspective. Really 9 clicks in nothing in terms of a trend for things like this, even if being your first clicks they seem huge.
Disclosure: I am not much of an AdWords user right now, although two Q4's ago I was enough of a user to get the blanket. ;)
Disclosure: I am not much of an AdWords user right now, although two Q4's ago I was enough of a user to get the blanket. ;)
Great info in your post peterdaly!
Sure: I'll do it in two.Read This
I just busted out laughing, big time. But how right you are eWhisper!
AWA
1. Get in your customers shoes
2. Network, listen to what others have to say
3. Patience is a virtue
4. Don't give up before the miracle!
- Find a need and fill it
Basic Adwords in 25 words or less:
- Experiment
- Write good copy
- Use tracking tools
- Do the math
- Repeat
- If not profitable, see above
- Read WebmasterWorld
I just wanted to alert you that there is a ton of information about the AdWords program available in Online Help. You can get to this information by clicking on the 'Help' link at the top right of every page in your account.
Here are a few helpful links to some of the information available there:
Why Can't I See My Ad?:
[adwords.google.com...] (Note: eWhisper's version of this, noted above is probably even better!)
Keywords Matching Options:
[adwords.google.com...]
Editorial Guidelines:
[adwords.google.com...]
Account Navigation:
[adwords.google.com...]
Optimization tips:
[adwords.google.com...]
Tutorials and Guides:
[adwords.google.com...]
Hope some of this info helps. There is a learning curve to AdWords, and the more you know about how it works, the better you'll do with it.
So keeping current with WebmasterWorld, and with the Help info online, are keys to success IMO.
AWA
...I can appreciate that in this day and age!
Teresa, thanks so much for having understood the reasons for the delay in seeing your ads, even though the delay caused you some frustration.
Much appreciated.
AWA
