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My question is this because the keyword has high click-thru rate or because there are no other competitors bidding on the keyword, or both? What is the minimum click rate to see this top bar result?
joined:June 28, 2002
we have discussed this a number of times, and the conclusion includibg a comment by GoogleGuy was:
its a combination of CTR, Keyword popularity and the fact no one has bought the premium spots.
this thread may help:
What is happening? Why doesnt Google implement a point by point policy on what will happen instead of us guessing when our stuff will and will not be in Google.