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wow! adwords at top of page?



10:01 pm on Dec 26, 2002 (gmt 0)

10+ Year Member

For one of my adwords campaign the adword shows up across the top of the results (like the $5000 minimum premium ads!)

My question is this because the keyword has high click-thru rate or because there are no other competitors bidding on the keyword, or both? What is the minimum click rate to see this top bar result?


10:09 pm on Dec 26, 2002 (gmt 0)


we have discussed this a number of times, and the conclusion includibg a comment by GoogleGuy was:

its a combination of CTR, Keyword popularity and the fact no one has bought the premium spots.


this thread may help:


10:16 pm on Dec 26, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Look on it as a Christmas bonus!


11:31 am on Dec 30, 2002 (gmt 0)

10+ Year Member

We too find ourselves in the top premium listing for a couple of key-words.


Great for Google too.
As we were already in #1 search position, so we get double exposure and Google get PPC.

Seems everybody wins!


11:53 am on Dec 31, 2002 (gmt 0)

10+ Year Member

Why isn't there a standard algo for this? Why it's not consistent? It's not a Christmas bonus. When booted out, we just blame it on something else. When not appearing, something else again.

What is happening? Why doesnt Google implement a point by point policy on what will happen instead of us guessing when our stuff will and will not be in Google.



7:58 pm on Dec 31, 2002 (gmt 0)

10+ Year Member

I had this happen over the xmas season and it probaly boosted my sales 50%. In fact I'll be heading to mexico in a couple of days because of the extra sales;)