for example
- I bid $7 per click for "tuna fish" (with quotes)
- the position estimator estimate position 1.5
- when I search in google for
- red tuna fish or
- asdsf tuna fish
I don't show up in any of the ads (20 ads are displayed - none are mine)
- if I search on "tuna fish" only then I show up where expected
What am I not understanding?
The keywords are “[specific travel service] [city]”.
When I run a search for the keywords, my ad doesn’t show up but a lot of hotel directories and vacation rental services appear in ads. I assume that my narrow bid for “[specific travel service] [city]” is being trumped by large bids for just “[city]”. Or, some algorithm like that.
One time my ads appeared low down in the list days later after I wrote Adwords support. Support’s response to me was that my ads were appearing and that everything was normal. That’s when I checked and found that the ads were indeed showing up, but no where near the #1 estimated position.
(And, no, we hadn’t been running long enough for Google to adjust our ads down because of low click thoughs. I wrote Support after seeing <10 impressions for a competitive phrase over four days.)
There’s some magic going on that I don’t see explained on the Adwords site.
--- Interesting - but since you have a more targeted word - should not your ad be displayed?
So it is really the bid price that is taking over?
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That would be fine with me IF Adwords would show you the estimated ranking when you're deciding how much to bid!
So of there are broad match ads in there for
widget
which bids $1
And you have exact match for
[red widget]
which bids $.10 (10 cents)
And the search is for: red widget
Will the widget broad match ad - always dominate -- based only on its bid price?
Forget the position estimator. You are already running the ads. What are the stats for "tuna fish" at the end of the day? Is it zero impressions with no average position?
Also -
- Is "tuna fish" keyword "slowed" or "at risk"?
- Check your negative keyword list. Have you by any chance put "red" under your negative keyword list?
Suggestion -
Delete this particular keyword from the existing adgroup. Create a new adgroup with just "tuna fish" and tuna fish (broad match) as the keywords. You might want to carefully select and add some negatives too.
It seems like a broadmatch w/ a higher bid price always beats an exact match w/ a lower bid price
in rock paper scissors . . .
Initially a broad match ad only gets shown for exact matches. If it does OK then it is shown also for the real broad matches, then finally for expanded matches as well.
Does that help the discussion?
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