How to get 1st slot?

Being the only one bidding on a specific keyword

[Gabachao]

Hi All,

I'm lucky enough to be the only one bidding on a specific keyword. BUT I'm only gettig around 2-3% clickthrough because my ad is always on the right hand side.
How can I have it at the very top position on Google?

Cheers

[Gmorgan]

It seems to be totally random. Some adverts for certain keywords will go to the top position and for some keywords there won't be a premium position at all.

It's at google's discretion and there doesn't seem to be much you can do about it sorry

[wheel]

I believe I read here recently that there may be some CTR factor involved. If your click through rate is high enough you'll sometimes get the premium position. I don't believe I saw proof, but it makes sense with Google's attitude. Get your CTR up (you can do better than 2% if you're the only ad) and see if that does it.

[UpDown]

I think the other responses are right. 2% is not good enough for the G-spot. Also the ad must have been approved, which can take some days, and I have a feeling there might be a rule related to how long the ad has been showing. It generally sems to take some days/weeks for any ad to migrate to the top.

UpDown

[salsacrazy]

I was just about to post on this exact topic. I have been researching it, and believe its a combination of CTR and time the ad has been running.

Does anyone have a confirmation of this?

I tried asking adwords-support, but didn't get a real answer.

[Chndru]

[webmasterworld.com...] contains info about the algo used for it, from AWA