Disapproved Ads

should I appeal?

[sdani]

I submitted some new ads today, which were disapproved because of several reasons.

Example 1:

Using XXXX
XXXX for beginners

Above two are book titles and they both contain trademark term XXXX - and thus disapproved.
1) If I make it exact phrase match instead of braod match, and then appeal - will it get approved?

Example 2:
The yyyyy Dicitonary of the XXXXX Religion

Above Book title has some religion in this.. similarly I got disapproved for several other books where words like "terrorism", "Middle East", "Drugs" etc are used.
2) Same question as Question 1 - Should I change my ads to exact match instead of broad match and appeal the decision?

Thanks
SDani

[FromRocky]

I'm not quite understanding your questions but attempt to answer them anyway. You may mix up between ads and keywords.

- Disapprovals for ad content and keywords are not related.
- Changing from broad to exact match is not thing to do with the ad content or keywords for approval.

[sdani]

My Ads are disapproved by the Editorial Team because the Keywords were objectionable. All the examples that I have mentioned here are keyword phrases.

EDIT: - > and I asked if I should appeal by changing to exact match - because I have posted an example of

XXXX for beginners

My broad matching ad for this example was disapproved, while I do see an ad if I type this phrase on google. So I am wondering if that person's ad was approved based on exact match?

[archie goodwin]

I wouldn't hold out any hope for the words that are trademarked. Its disappointing to get those emails. I got Google to let me use one trademarked term when the term was the same as an author of a book that I wanted to advertise. Unless your use of the trademark has no connection to the trademark they are referring to, you might be out of luck. Google is trying their best to stay out of legal trouble I think.

It wouldn't hurt to ask Google to at least explain their reasoning a little more on the keyword disapproval. You might be able to give them your side of the story.

Good Luck!

AG

[AdWordsAdvisor]

Wow, busy day. Just arriving at WebmasterWorld for the first time today - for a half hour.

should I appeal?

It wouldn't hurt to ask Google to at least explain their reasoning a little more on the keyword disapproval. You might be able to give them your side of the story.

Agreed!

If you feel a disapproval has been made in error, or that if AdWords folks heard 'your side of the story' things might be different - then by all means reply directly to the email you received.

Let us know the pertinent info and we'll have another look at it, in the light of that new information. As I've said before, it is to everyone's advantage to have your ads running, so long as they meet the guidelines.

AWA

[sdani]

Thanks AWA.

SD