As far as key words are concerned I have the singular and plural of my product as well as the abbreviation for it as my key words.
If someone did a search for my keyword plus another word will my ad show up on the page?
For instance my key word is "widget" the phrase "stereo widget" is searched for. Will "stereo widget" bring up my ad or just am I just confined to searches soley for "widget?"
I hope that they way I ask is not too confusing. :)
Darren
You can use [widget] to just get widget or be more precise and use a keyworkd of [stereo widget] if you wish to get that exact match.
The "" an [] mean exact match and phrase match while your generic terms can be broad.
A bit of free advice is broad match is generally like throwing money out the window. Try and use exact matches and build up huge phrase lists or use -negative keywords to take away things you don't want to be listed with.
I just started my PPC a little over 3 hours ago and have a question.
Cool! I wish you the best of success. Keep reading this forum for some world-class advice.
BTW, lots of info regarding keywords, and how they are used, in the AdWords FAQ - right here:
[adwords.google.com...]
Regards,
Jon
Why is broad match is "generally like throwing money out the window"?
Because its like driving through nyc and handing everyone $1.00 and a piece of paper on it with a random phrase that includes 1 word about your business and then hoping that one of them will understand what your trying to do yet alone buy or make the conversion.
Use the term "web hosting". This is often being sold for 3-5.00 per click. Your throwing money out the door if you paying that much because that means your getting "free web hosting" "web hosting support" "find web hosting" "yahoo web hosting" and such. In the webhosting market you don't want to pay 5 bucks for someone who is looking for free webhosting.
Use the term "car parts" If you sell foreign car parts and just use "car parts" as a keyword your waisting time and MONEY when it shows up for "free car parts" "junkyard car parts" "ford car parts".
In my opinion if you use wildcards without -negative keywords or exact phrase matching your throwing money out the door.
Is that the gist of it?
Regards,
Jon
In the case of Casino what are you marketing for them? If you use broad match casino just to drive traffic and if so what is the purpose of that? Do you specialize in discount rate rooms? Casino services? Custom Slots, High Jackpots, Free booze? What is it that your trying to market?
Using exact keywords is marketing. Using broad term is just hopefull wishing.
If you have the money to do branding based on keywords, the sometimes broad words are great.
The only use of broad matching i've come across is discovering more keywords and weeding out the crap, however in most fields this is an expensive approach to do.
If your running a casino in nevada, do you want to play for "online casino" clicks? Do you want to pay for "indian casino" clicks? Does your context ad match your broad phrase? Are you a national casino chane and making ROI off your broad term becaue people locally know you or are aware of your name?
virtual casino
online casino
free casino game
casino hotel
internet casino
best online casino
casino poker
casino game
All of those would be broad term matches and if you explore them they're almost entirely different subjects. Do you really have a business that does them all with the same ad effectively?
i.e keyword "widget" on broad match
then add the negative keywords
-free
-support
-repair
-review
-etc
-etc
this mean you can pick up all the more obscure terms and ignore all the nasty words which relate to your product.... usually cheaper too ;)
So to use the example above you would bid for "nevada casino"
-california
-a n other state
etc etc
can be a bit time consuming but well worth the effort!
Jamie
ByronM,
I’m not quit agree with your analogy.
I would rather say it likes you show to everyone you meet in NYC a piece of paper with a specific massage on it and tell them you would pay $1.00 if the message is applied to them. Hopefully you will not run out of paper by the end of your campaign. How about that?
All I mean you can use the broad match with a very specific ad content if it can survive the Google ax.
<<Because its like driving through nyc and handing everyone $1.00 and a piece of paper on it with a random phrase that includes 1 word about your business and then hoping that one of them will understand what your trying to do yet alone buy or make the conversion>>
ByronM,
I’m not quit agree with your analogy.I would rather say it likes you show to everyone you meet in NYC a piece of paper with a specific massage on it and tell them you would pay $1.00 if the message is applied to them. Hopefully you will not run out of paper by the end of your campaign. How about that?
All I mean you can use the broad match with a very specific ad content if it can survive the Google ax.
I don't entirely agree with you actually. According to your logic your wrighting a SPECIFIC ad with SPECIFIC terms and looking for a good return (by paying the fee to get the visit). If you use wildcards you may not know the first 3 words or the last 3 words of your ad and that does not jive with what your saying. (not specific at all and can be leaving lots of people wondering, why, who cares or woops)
I'm saying that broad term matching, unless you can meet the traffic and present matching content - your ads isn't going to pay off. Use -negative or "phrase" or [exact] matching to get your message across.
:)
Of course, you will not show to any homeless, if you know, or kid (use negative) who will not buy your expensive items. But who know that guy looking poor is the person who will buy your items (the term with no one has ever thought of).
Exactly, thats my point. The risk of wildcard PPC is that you don't know if the reader/clicker understands what you are offering. It may look like a freebie or something interesting for 1-2 seconds but thats about it. You want to define your audience before you spend money trying to appeal to everyone and break the bank doing so!
