"Red widgets" VS widgets

[faithgear]

I pay $.75 per click for "red widgets".
I pay $.05 per click for widgets.

When a search is made for "red widgets", which ad will show and why?

Thanks for the help.

[FromRocky]

I do not want to go into how ad position is calculated but go with my experience.

The ad will show in the following order: [exact], "phase" and then broad match.

In this case, "red widgets" is phase match and widgets is broad match. If you type in red widgets, "red widgets" will show.

[toddb]

What he said.

[Sports Workout]

(exactly) what he said

Zack (not Shak)

[yonnermark]

How come a single word broad match is only $0.05 whilst the more specific phrase match is $0.75?

To me, that doesn't make sense. But I'm a newbie so there you go.

1. [exact match]
2. "phrase match"
3. broad match

So that's the order? That's useful to know, thanks. I typed it out to try and make it stick in my head better :)

[luckychucky]

Dunno, but in my trade, 'wholesale tropical hardwood widgets' gets valuable traffic because it's highly targeted. The 'wholesale tropical hardwood' part, in my particularly industry, absolutely defines the product and makes all the difference. Generic widget traffic is not too terribly relevant or valuable (hard to conclusively demonstrate without blowing the identity of the actual product, sorry).

Now, the simpler phrase 'widgets' gets an inundating tidal wave of clicks but they're not targeted. Even at 5¢ per click a zillion clicks adds up to a small fortune, but for ROI conversions to sales, they're way less useful than that smaller, narrowly targeted volume of clicks defined by 'wholesale tropical hardwood'.

I don't know, but that might help explain the cost difference in your case. A zillion clicks can wipe out your budget real fast if it's a generic, high-volume term, no matter how cheap the CPC.

[AdWordsAdvisor]

Well said, luckychucky!

As you might suspect, I agree. ;)

AWA