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Are you sure this is not a proxy cache thing where google may be filtering clicks and your reporting software is not?
Maybe you could test out an alternative reporting system on a trial basis for one ad and see if it makes a difference.
Mind you, because they have been so bad we have not been paying too much attention from a reporting point of view to Google's results, and have just added 2-3 days to our accounting cycle to give Google a chance to catch up with us, but they never get it wrong......
I think everyone accepts that upgrades are part of the deal, but it would be good to know that these sort of things are going to happen in advance of them happening so we can ignore them while you do your thing.
I noticed that each ad in a group can now be accessed via a hyperling rather than having to click view/edit, which is a good thing, less mouse clicks are always good.
What tends to happen is you get a notice that the system is going off in 10 minutes, so if it coincides with a comfort break or a tea break then we are snookered.
If I have 10 Keywords for one ad and I want to delete 5 of them, I have to do it one after the other, I can not switch them off in one go! It's a real headache waiting for the machine to come up so that I can do the next step!
A better way of doing mass edits of keywords is by choosing the 'Modify Keywords or Prices' and edit or re-enter all your keywords that you want and accept/save the changes.
Putting in a line - KW1 KW2 KW3
defaults to "AND" in boolean terms right?
and putting different lines, defaults to OR right?
Iid really like the capability to do something like -
(KW1 OR KW2) AND KW3
(KW1 OR KW2) AND (KW3 OR KW4 OR KW5)
("KPhrase") AND (KW1 OR KW2 OR KW3)
KW+ (to include things like plurals and extensions)
I know you can do it now by putting in lots of lines but it sure takes time and gets hard to manage once you have hundreds of thise lines.
We are in a highly targeted industry, where there are just a few prospects, so we need to reduce the off topic clicks as much as possible. So this may seem pernickety for anybody who does not need to target so carefully.