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the most superlative copy

overly strict adherence to guidelines

   
9:00 pm on Dec 12, 2002 (gmt 0)

10+ Year Member



I have just received an email about use of superlatives in the ad's copy.

The copy: Get the most out of your golf balls...

"the most" is a superlative - "get the most out of" is not. Do human editors actually read the ads or are they just picked up by a bot?

Has anyone written back to the adwords team and had received a reversal of a decision?

2:52 am on Dec 13, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Has anyone written back to the adwords team and had received a reversal of a decision?

Yes.

Explain the situation and the decision will probably be reversed. But it may take atleast 24 hours. Do you think that the phrase "most out of..." drastically affects the CTR? If not, it makes sense to change the ad copy so that the ad goes live immediately without the 24 hour delay.

Yes - The ads are manually checked by human editors and they are called "AdWords Co-ordinators"

2:56 am on Dec 13, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



okay, they we're a bit strict on that one but looking at your copy, I would say, don't fight it. It will only keep your ad shut down and cause bad blood. Change "the most" to "more" and be done with it. That samll change makes google happy and does very little to change the ad. Make money, not war. :)
7:46 am on Dec 13, 2002 (gmt 0)

10+ Year Member



OK - good advice. I have been on the receiving end of a number of emails from google about some contentious issues, and it is starting to annoy me...

I guess it's not really worth fighting... Cheers, Philicious

3:30 am on Dec 14, 2002 (gmt 0)

10+ Year Member



I was receiving annoying emails, the ad coordinator was asking for things like "identify affiliate status" while I'm clearly not an affiliate. It was alright the first time, but after 5 or 6 times I wrote an email to Google about the situation and they apologized and tagged my account with a special note.

I have also complained a few times about blatant errors made by coordinators and every single time I was found to be right and received a sincere apology.

If you disagree, tell them why and if you're right, they will help you.

1:31 am on Dec 15, 2002 (gmt 0)

10+ Year Member



I received an email back from Google apologizing for the error and reinstating the ad...
So, it does work!
 

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