Could this be somebody clicking an ad several times in a row? I've heard the sever lag story but this keyword has had more clicks then impressions all day.
martinibuster
7:34 am on Feb 22, 2004 (gmt 0)
>>>...the sever lag story
Not a story, fact.
PCInk
11:21 am on Feb 22, 2004 (gmt 0)
It's also possible that someone (or people) have searched before midnight, but clicked afterward. I use tabbed browsing and can search 10-20 minutes before I make a click on some sites - I will be browsing others in that time and then come back to the results I got earlier. Or a user may use the back button to a search result half an hour before. Google could well log impressions and clicks with different dates.
madman21
11:37 am on Feb 22, 2004 (gmt 0)
PCink
That makes sense. Somebody searched for widgets and then clicked on a search result spent some time checking it out and then hit the back key and clicked on the ad over the midnight timeline?
PCInk
6:08 pm on Feb 22, 2004 (gmt 0)
Yes, it does happen. But if you view 'all time' in AdWords management screen, they should never be over 100% in that.
