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Current cost higher then budget,why?

I don't know why the current cost would higher then Budget?



1:09 am on Feb 18, 2004 (gmt 0)

10+ Year Member

Would someone explain this for me?
In our account,current budget is $150, but would see the cost is more then $200.
Does this is normal?


1:41 am on Feb 18, 2004 (gmt 0)

10+ Year Member

This is difficult to answer without more information, but if you are referring to your daily budget, I have found, in my experience, that Adwords takes my daily budget and multiplies it times the number of days in the month to get a spending cap for the month.

Say my limit is $10 per day, and there are 31 days in the month, then conceivably I could spend $310 that month.

I only run my ads on Friday - Sunday because that is when the physical store is open. So if the first Friday falls on the 6th of the month, I have found that Adwords will play "catch up", and will spend up to $60 that first day because it knows it's under my monthly budget, and then will slow down to normal. When I stop the ads on Sunday it will play catch up on the following Friday again, and so on through the month. It doesn't pay much attention to my daily budget because it seems to go by what my "month to date" limit is.

As a result, and the end of the month it takes the number of days I actually ran the ads and multiplies it by my daily budget to find the maximum it is allowed to charge me. Anything over that seems to be refunded as an "overdelivery credit". That's nice, but it is also a pain because I never know how much I am going to actually pay until they bill me.

This may be what is happening to you as well if you started running your ads in the middle of a month or don't run them all the time.


2:00 am on Feb 18, 2004 (gmt 0)

WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member

Aimee, this is normal - and not a cause for concern. You may rest assured that you'll not be billed for more than your daily budget times the number of days for which you are billed.

If the AdWords system is not able to 'balance' the day-to-day spending, then anything over your budget is credited to you just before you are billed. If this happens, it amounts to free advertising for you, as the traffic has already been delivered.

Please see #6 on this page from the AdWords FAQ for a bit more detail:




5:37 am on Feb 19, 2004 (gmt 0)

10+ Year Member



8:49 pm on Feb 19, 2004 (gmt 0)

10+ Year Member

There is actually an error with their system amd they are currently over billing people. The last time i checked my total cost for the campaign, it was $61 next thing i know they tried to take $400+ from my CC

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