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- Is it bad to be ranked #1 on the ads, cause you get a lot of unqualified traffic?
- Any ideas on how to get more qualified traffic and conversions? I believe we did a good job with keywords to avoid unqualified traffic.
Thanks for helping.
Should we link the ad to the category page or to the home page?
Link to the specific page that corresponds to the keyword/product.
Is it bad to be ranked #1 on the ads, cause you get a lot of unqualified traffic
Not necessarily. But if you end up getting unqualified traffic, then probably.
Any ideas on how to get more qualified traffic and conversions?
Everything you need to improve your campaigns is in this forum.
I just noticed that the campaign was set to display also in content sites. So I unchecked that option and left only on search sites. I believe that content sites bring unqualified traffic.?
I don't think that is correct at all. Content sites are usually more ontopic than some of the search engine result pages.
Your issue is your just bringing people to the home page when they expected to find what they were looking for by clicking on the ad.
Relevency is your friend. Bring people to *EXACTLY* what they clicked on.
1. Make sure your sales policy, return policy and SSL/Security stuff is in plane site.
2. Make sure your site is easy to navigate, easy to shop from and pleasing to view.
3. Make sure your site is professional and curteous. Offer a contact #, live support or soemthing to keep people coming back or feeling secure about the transaction.
Most importantly make sure your ads are on topic. If you have broad search enabled and sell "shoes" your going to get a bazillian clicks before you get a single purchase - use exact match and come up with precisely every keyword you can think of that would draw people to what you are selling
[order widgets online]
[where to buy whidgets]
[how to buy widgets]
and so on and so forth.
Don't discredit the content sites. It sounds like you need to define/refine your campaign and stop waisting your cash until you make a precisely managed campaign.
I'm a fan of broadmatch and will even use it for a several other reasons as well.
There comes a point where adding 300 negative keywords can make an account easier to manage and optimize over adding 10k exact searches and related ads. Especially when you factor in the hours spent optimizing exact matches compared to broad match and what you make per hour.
If you think broadmatch is the way togo, I'd recomend starting with phrase match and checking the logs and sandbox to start making an extensive negative KW list before jumping back into broadmatch options.
You can find the Traffic Estimator by going to any Ad Group and clicking the 'Add Keywords' link above the stats.
I'd take the information it provides about Clicks/Day with a grain of salt, however. The number of clicks that you will actually get is highly dependent on how well targeted your ads are to your keywords - and the estimator has no way of knowing this.
For some industries it does not perform and can deliver unqualified traffic. Other industries do very well with content targeting.
I've started PPC campaigns for clients and watched the sales numbers flat-line for days in the face of serious ad spending and huge traffic increases. Then, a week or two later, the sales needle starts moving nicely up.
We may be on internet time, but buyers still purchase things in real time.
You should definitely watch your traffic closely and try to determine your non-Adwords conversion rate then compare it to your Adwords traffic conversion.
I too am concerned about the quality of traffic from "Content sites". As the owners(publishers) of the content sites are making their daily updates or simply checking out their web sites they *could* be motivated to click your link a few times a hour, day or whatever to increase their monthly checks from Google. Obviously, they would have to keep the volume low or they would easily be detected and removed from the program.
The problem here is that if your links are showing on several hundred content sites, then 1 click per day by each publisher would cost you mucho $$ and you would see absolutely no sales and the Google AI would not "see" anything wrong with this scenario.
CJ.com and most other affiliate programs are pay for performance, not pay for traffic models. My guess is that eventually Adwords content providers will move this way and Google should only pay publishers for conversions, not clicks. Google has the tools already in place to move to this model so we shall see. Meanwhile be very diligent to measure the quality of your content site traffic.
Testing is the only real way to know. Run your campaigns for a week with content search on (Sun-Sat) then a week with content search off(Sun-Sat)and compare the weekly results. The Google reporting tools are just great so you can easily measure the trends,hits, conversions and you should quickly see what's working.
Imagine you are walk into a room and a guy offers you a cd player for $50. The price looks right, but who's this guy? He isn't wearing a uniform and he's selling the cd players out of a suitcase.. ..and he's insisting on cash payment.. ..I'm not so sure.
Now imagine you walk into the room and there's a nicely fitted showroom with uniformed staff. There's professional shop signage, they have 'official dealer' certificates on the wall, they take credit cards, they have a no quibbles returns policy and the cd player costs $50.
Which one would you buy from?
You must ensure your deep linked page communicates key information about your product and the quality of your company for the best conversion rates to be achieved.