Say your bidding on thousands of keywords, and you get huge click throughs the first week but after that you get 1/10th of that. Is this because everyone who uses google or the sites they advertise on has already seen your ad or is this because the algorythm google uses has you out of rotation or something else?
Is it best to change your ads to try and get re-clicks or just deal with the lower traffic?
this is in a traffic generation scenerio.
curious as to knowing if anyone else has hit a peak market to where you generated x amount of demand up front but dropped down to a steady x demand after a while or if it just randomly fluctuates based on the gravitational pull of the moon, alignment of the stars and which side of the bed you wake up on.
Almost all forms of advertising tend to do well in the initial week or two and then decline a little. But not usually by 90%, maybe by 5% or 10%.
There are numerous factors you have to consider such as seasonality, competitor monitoring/abuse, depending on the category there maybe a long lead time to purchase.....blah, blah, blah.
I personally don't lose a wink's sleep over a decline of 5% after the first couple of weeks to a reasonably steady number. If you have lost 90% of a large audience then I think you need to do some serious research as that is not normal.
Did you release it at the beginning of the month when everyone gets paid and is flush with cash?
Also I believe Google revs you up into their network of websites / adsense websites after awhile and your CTR can plummet depending on what the issues are.
Another issue could be Google's natural optimization engine which pushes poorly performing Ads down and high performing Ads up.
I've gone through and optimized. Is there anyway of "bumping" this back up? Should i try and increase the payment and see if that kicks it back in or just wait it out?
Just find it odd that even some keywords with a 12.5% ctr and throttled to 0 now as well.
will work at it. I know it isn't a daily spending limit or anything like that.
thanks